Gordon A. Smith Executive Director & Chief Operating Officer March 22, 2010.

Gordon A. Smith

Executive Director & Chief Operating Officer

March 22, 2010

State of the USTA

• Membership is at an all time high at 743,394!

• USTA League total participation is up 5% to 738,789 players – an all time high!

• The QuickStart play format continues to grow with 1,300+ tennis facilities offering QST. Over 500 permanent QST courts installed in 2009.

• In 2009 alone, we’ve been able to provide hundreds of parks with technical assistance & helped 1,500 public courts get built.

Thanks for your help in all of these areas!

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Total participation has broken 30 million(a 12% increase over 2008 & a 25% increase since 2003)

Total Participation: Played tennis at least once in past year

U.S. age 6+ population that played tennis in past year

Total Participation

24.03m23.57m

24.72m24.2m

25.13m

26.88m

30.13m

22

24

26

28

30

2003 2004 2005 2006 2007 2008 2009

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14.8 million people played tennis between 4 and 20 times last year

(a particularly steep jump of 26% over 2008)

Regular Players: Played tennis 4-20 times in past year

U.S. age 6+ population that played tennis 4-20 times in past year

5

Frequent players dipped to 5.4 million (down just over 3% from 2008)

Frequent Players: Number of players who have played 21+ times in past year

U.S. age 6+ population that played tennis 21+ times in past year

6

Nearly 7 million former players—the highest mark for the third year in a row—came back to the game in 2009, up 18% over 2008

Rejoining Players: Started playing tennis again in past year after having stopped for at least one year

U.S. age 6+ population that started playing tennis again in past year

• The 2009 SGMA Survey corroborates the 2009 USTA / TIA and shows tennis as the fastest growing traditional sport in the United States.

-37.2%

-17.5%

-17.5%

-12.7%

-12.3%

-12.2%

-8.4%

-6.3%

-6.0%

-1.8%

42.8%Tennis

Soccer

Golf (9/18 Course)

Fishing (Freshwater-Other)

Basketball

Badminton

Ice Hockey

Baseball

Football (Tackle)

Gymnastics

Softball (Slow Pitch)

Source: 2010 Sports and Fitness Participation Report - SGMA

TRADITIONAL SPORTSChange from 2000 - 2009

Participation by Ethnicity (Age 6+)

2008 vs. 2009

Ethnic Penetration 2009

White (Non-Hispanic)

Non-White

QuickStart / Junior Team Tennis

QuickStart / Junior Team Tennis

• Courts• Partnerships with our Professional Teaching

Organizations• Mandatory for Competition

– ITF– Southern– USTA

• Parents• Local League Infrastructure• Investment of Resources

Player Development

• 10 Regional Training Centers in 6 Sections• PD will work with 1200+ Coaches

nationwide this year• Training Center opens at USTA Billie Jean

King National Tennis Center

Player Development

• 10 Regional Training Centers in 6 Sections• PD work with 1200+ Coaches nationwide

this year• Training Center opens at USTA Billie Jean

King National Tennis Center• Committed to QuickStart Tennis

USTA HighlightsUS Open

• New ad campaign: It Must Be Love

USTA HighlightsUS Open

• New ad campaign: It Must Be Love• Community Tennis highlighted like never before

USTA HighlightsUS Open

• New ad campaign: It Must Be Love• Community Tennis highlighted like never before• US Open Draw reveal show on ESPNews

– Roger Federer and Serena Williams participating

• New ESPN / Tennis Channel Partnerships– Combined with CBS, highest television hours in history

– 221.5 live hours

– CBS total viewership up 24% vs. 2008– 14.6 million watched all or part of men’s final

• Andre Agassi at Opening Night

US Open

• New all-time attendance record – 721,059• NJTL 40th Anniversary and Breaking the Barriers

function• USOpen.org had over 13.5 million unique visitors

from over 200 countries – 47% increase vs. 2008• Nearly 14 million activated live match streaming

on USOpen.org• Players once again rated US Open overall

experience #1 vs. other slams• Second best financial US Open – even in economic

recession

What’s New for 2010 US Open?

• The US Open is Open

What’s New for 2010 US Open?

• Expanded US Open Draw Reveal Show

• The Octagon

• The US Open is Open

Merchandise Octagon Improvements

Merchandise Octagon Improvements

What’s New for 2010 US Open?

• The US Open is Open

• Expanded US Open Draw Reveal Show

• The Octagon

• Promenade Experience

• 3D / Telemetry / Microphones in Player Boxes

Live out your imaginationnot your history.

-Stephen R. Covey

The End