Goran Nagradic Logistics.com. History of the company Professor Steffi and three former graduate students founded the company in 1987 1991 company was.

Goran Nagradic

Logistics.com

History of the companyProfessor Steffi and three former graduate

students founded the company in 19871991 company was purchased by Sheffi1996 company was sold to Sabre GroupIn 2000 Steffi bought back the company

and renamed it to Logistics.com

Logistics.comProvides both services and software

products designed to improve efficiency and reduce costs in a variety of shipping and logistics activities

Empowers shippers and transport providers with the technology to buy, sell, manage and optimize transportation services

7 out of top 10 trucking firms in the US use Logistics.com’s carrier solution.

Lines of business within the transportation1. Carrier solutions2. Shipper solutions3. Multiattribute transportation auctions4. Digital transportation marketplace

ProductsOptiManage – suite of products that helps

shippers manage their day-to-day transportation

OptiBid – helps shippers execute an overall freight/transportation strategy, and includes the ability to manage exceptions on a real-time basis

OptiYield – management and analysis solution for transport providers that helps them maximize profits while solving their most challenging business problems

Logistics Software Market

“Dream vs. Reality”a) Assuming that the products or services

being auctioned are commoditiesb) Hard time bringing spot shippers and

carriers togetherc) Spot market – shippers asking low prices,

carriers are asking for high pricesd) If they want to compete they need to

provide payment guarantee

Expansion1. International expansion2. New modes of transportation3. Horizontal integration4. Hosting logistics solutions

Logistics solutionCombinatorial, multiattribute auctions

benefit carriers and shippersCombination bidding removes the need for

carriers to hedge prices to cover worst-case inefficiency of the routes

Logistics – handles auctions for transportation by giving carriers free access to software that lets them optimize their routes, shippers benefit by getting lower prices

Implementation planInstead of using ASP model they should

create Global Logistics Network – internet based commerce between providers (carriers) and users (shippers)

Merge with a bigger companyInstead of spot market they should invest

more in contract market

Any QUESTIONS?