Google's take on Developing a Marketing Strategy

Marketing strategy

Where we are now

Where we want to be

How we are going to get there

Did we get there

Market scan

Competitors

SWOT

Objectives

Set budget

Target market

Position

Media strategy

Media execution

Measurement

Creative strategy

Creative execution

ContingencyStrategy

Audit

Operations

Market scan

External environment

Competitive environment

Internal environment

Market scan

External environment

Competitive environment

Internal environment

I am going to cover this

http://www.google.com/alerts?t=1&q=technology+laws&h1=en&authuser=0&sa=X&ei=oiKrUqadMqStywPz1oCgCw&ved=0CGQQjC8oAA

http://epp.eurostat.ec.europa.eu/portal/page/portal/europe_2020_indicators/headline_indicators

http://visualising.org/

https://www.google.com/publicdata/explore?ds=pg78h3gmq4ci_&hl=en#!ctype=l&strail=false&bcs=d&nselm=h&met_y=mio_eur&scale_y=lin&ind_y=false&rdim=country_group&idim=country_group:non-eu&ifdim=country_group&hl=en_US&dl=en_US&ind=false

http://www.iabuk.net/research

http://www.comscore.com/

http://www.tnsglobal.com/2013/mobile-life

http://www.uksnapshots.com/

http://www.ourmobileplanet.com/

http://www.consumerbarometer.com/#?app=home&viewMode=0

http://www.google.com/trends/explore#q=John%20Lewis%2C%20Debenhams%2C%20House%20of%20Fraser&date=today%203-m&cmpt=q

http://www.youtube.com/trendsdashboard

http://www.google.com/insights/consumersurveys/home

Thank you ;)[email protected]

Google's take on Developing a Marketing Strategy

Marketing

marketing strategy