Google Advertising 101 Understanding the Fundamentals
Jul 16, 2015
Now is the time for the medium of the web to outgrow its origins in the printed page.
A Dao of Web Designby JOHN ALLSOPP April 07, 2000
Same Old New Medium
Google’s mission is to organise the
world’s information and make it
universally accessible and useful.
Google Mission
Google Bots
Crawling the web by following links
Looking for fresh Content
Reporting back to the Index
Google Index
The index records the words found within key locations
these include• Page Titles• H1 Tags• Paragraph Content • Alt Attributes
Ensuring your site has the framework that can be successfully indexed by Google.
Researching the words customers have used to find products and creating webpages with relevant content to match future searches.
With our understanding of how Search Engines work to increase visibility to Search Engine Results.
Search Engine Optimisation
Create original content relevant to your customers
Define onsite goals to measure performance
Monitor customer search terms for change
Success with Organic
Keywords – The words people use in search
Google Ad – Your message to qualify customers
Landing Page – The webpage your Ads take people to
Relevance in Adwords
Search Query – Keywords?
Campaign
Budget
Location
AdGroups
Family
Senior
Fly-Drive
Keywords
Travel Holiday Vacation Flights
- Russia
1. What is the Campaign Objective
2. Define the themes within the Campaign
3. Do the themes flow within the site
4. Configure Adwords to reflect the themes
The Campaign Approach