www.openintents.org [email protected] Google Workshop, 26 February 2011 Google - Development of Android applications Friedger Müffke @fmdroid #openintents
Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke
Jan 13, 2015
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www.openintents.org [email protected] Google Workshop,26 February 2011
Google - Development of
Android applications
Friedger Müffke
@fmdroid#openintents
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Agenda
9:30 – 9:45 Introduction 9:45 – 10:30 Building an App10:30 – 11:15 Ecosystem / Business Modell11:15 – 11:30 Discussion
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
About me
Father of 3 children
Background: Maths, PhD Computer Science, Software engineer
2007 Android development, discussion group OpenIntents, Programming Competitions
2009 Founded OpenIntents UG, Android conference „Droidcon“
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
What is it all about?
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Mobile cellular subscriptions
millions per 100
Global 5,282 76.2% Developed nations 1,436 116.1%
Developing nations 3,846 67.6% Africa 333 41.4% Europe 741 120.0%
Mobile Internet 500 7.5%Smartphones 300 4.5%Smartphones Europe 150 12.0%
October 2010 (all figures are estimates) via: mobiThinking
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Fragmentation
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
© android-hilfe.de
100+ smartphones
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Android
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Development
Creation
Distribution
Marketing
Maintenance
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Classification
for Users
Travel, Game, Utility, Health
for Business Model
Brand, Services, Entertainment, Tools
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App Ideas
Brand
Jadenet, Your Enterprise
Services
Lecture Notes, Refactory Details
Entertainment
Game, Music, Video
Tools
Notes, Project Manager, Financial
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
App StoresGoogle Market et al.
● Google Market– 150.000 apps
– 25$ + 30% of revenue
● Alternative Markets– Operator/Hardware manufacturers
– Developer driven
– Social
– Market segment
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Maintenance
● User feedback– Bug fixes
– New features
– Use analysis (Google Analytics)
● Customer care– „Does not install“, „Lost my phone“
– Comments
– Ratings
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Marketing
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Google's economic cycle
Support for spreading
the web
Awareness User Data
User & Traffic
Google Services
Experience
3rd Party Website – OrganicAdSense – AdWords
Finance FinanceFinance
supports
supports
supports
collects
generates
Source:m-chair.net – droidcon 2010
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Mobile Strategy
Apple● Mobile Platform for selling
content, services, hardware
● Offering channels against everything is free culture of the internet
● Advertisement, magazines, TV
Google● „Mobile First“
● Having control over browser, maps, email
● Making the mobile web attractive to build new advertising possibilities
● Open Data
Source:m-chair.net – droidcon 2010
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
No monoliths ..
but interconnectedcomponents
All apps are equal!
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Business ModelApp Developer
● Key Activities: Android Knowledge, Apps/Development, Community
● Key Resources: Community, SW Developers, Own Database
● Key Partners: Google, Operators, Manufacturers, Community
● Value Propositions: Functional mobile Apps, Developer Knowledge, Customer support, Apps Knowledge
● Customer Relationship: Automated, Personalized, Community of Developers
● Customer Segments: Android users, Android developers, Advertisers
● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event
● Cost Structure: Events, SW Developers
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
Business ModelApp Agency
● Key Partners● Key Activities● Key Resources● Value Propositions● Customer Relationship● Customer Segments● Revenue Stream● Cost Structure
Developing Android Apps@fmdroid
International Congress of Youth Entrepreneurship26 February 2011
More info
Web site:
www.openintents.orgDeveloper group: http://groups.google.com/group/openintents
Code repository: http://openintents.googlecode.com
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