互動資料追蹤-多麼痛的領悟 Google Tag Manager-動事件追蹤 Damon 2016.09.22 1
- Google Tag Manager-
Damon 2016.09.22
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- Damon
Data ETLWeb Full Stack Data Tracking Back-End Web Development Web AnalyticsSEM
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GAIQGoogle Adwords
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(e.g GTMSegment)
Web Full Stack Data Tracking (e.g Data LakeSQL)
APIe.g Double ClickKenshoo
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1.
2.
3.
4. GTM
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1.
2.
and so on
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GTM before after
...
after
before...
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Code Review
GTM before after
after
before
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( X ) GA?
( O ) GTM
( O )
( O ) ...
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1. e.g
2. e.g text:
https://www.youtube.com/watch?v=lDMlw8CLgvA
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https://www.youtube.com/watch?v=lDMlw8CLgvA
https://www.youtube.com/watch?v=lDMlw8CLgvA
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https://www.youtube.com/watch?v=lDMlw8CLgvA
=
=
=
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https://goo.gl/cDxopO
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https://goo.gl/cDxopO
GTM
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GTM
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Thank your for your listening
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mailto:[email protected]