Google story

PRESENTATION ON GOOGLE

INTRODUCTION

• Google is a widely search engine that uses text

matching techniques to find the web pages that

are important and relevant to user’s search

• The word Google comes from the misspelling of

word googol which refers to 1 followed by 100

zeros.

• The company is running millions of server

worldwide.

HISTORY

• Google began in January 1996 as a research project by Larry

Page and Sergey Brin when they were both PhD students at

Stanford University in California

• The Initial public offering took place on August 19, 2004,

raising $1.67 billion, implying a value for the entire

corporation of $23 billion.

• The company is listed on Nasdaq and London stock exchange

under ticker symbol GOOG and GGEA respectively.

Larry Page

Co-Founder & President, Products

Sergey Brin

Co-Founder & President, Technology

Google Inc.

Type Public (NASDAQ

Industry Internet, Computer software

FoundersSergey M. Brin

Lawrence E. Page

Area served Worldwide

Key people

Lawrence E. Page

(CEO, Co-Founder and President, Products)

Eric Schmidt

(Executive Chairman

Sergey M. Brin

(Co-Founder and President, Technology)

Revenue US$23.651 billion (2009)

Operating income US$8.312 billion (2009)

Profit US$6.520 billion (2009)

Total assets US$40.497 billion (2009)

Total equity US$36.004 billion (2009)

Employees 24,400 (2010)

SubsidiariesYouTube , On2 Technologies, GrandCentral,

Picnik, Aardvark, AdMob

Google’s business model How Google makes money trough

Targeted Advertising

Search – Find – Ad – click!$$ (1)

NO changes in Googles Core Business

since 1998: “Google does search”

Ability to offer the best, fastest, ubiquous

(PC&Mobile devices), reliable and easy to use

SEARCH services

Users FIND highly relevant information

Google exposes highly relevant text, image,

animated or video ADS to the user

As soon as a user clicks on the sponsored links

or ads Google CHARGES his client

Search – Find – Ad - click!$$ (2)

Buying Cycle “AIDA” – “Googled”:

Source: Google Adwords

1. AttentionSEARCH

2. InterestFIND OK

3. DesireADS

4. ActionCLICK/$

Adwords and Adsense

Google’s cash cows

Adwords (1)

Google’s cash cow –Simple but

highly effective

Simple text based ads

Can you imagine that these little text

ads could generate billions of dollars

of revenue for Google?

They do!

Adwords (2)

Google’s cash cow –Simple but

highly effective

Simple text based ads: Example

Adwords (3)

Contextual targeting on

Google’s Content Network:

Here > NY Times

How does it work?

Banner-Ad Served

by Google

Adwords (4)

Contextual targeting on Google’s

Content Network: Here >

games.com

VideoAd Served

by DoubleClick

(Google)

14

The Vision

To make search engines so powerful they would understand

"everything in the world".

The Mission

To organize the world's information and make it universally accessible

and useful.

The Focus

Google continues to focus on innovation and on the user experience.

SWOT ANALYSIS

• STRENGTHS

• Brand equity

• Consistent innovations

• The most efficient

search engine

• Wide range offerings

• Concentration on

consumers

• WEAKNESSES

• All the products not

known to the

consumers

• Over dependence on

contextual

advertising for

revenue

SWOT ANALYSIS

• Opportunities

• Search continues…

• Today is the world of

computer literacy

• Mobile technologies add

another opportunity.

• Cheaper global

telecommunication costs

open new markets

• Threats

• Legal issues about

information stores

• Threats from core

competitors (developing

search engine)

• Users get confused.

Global Market Share in

Search

Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day

53.30%

20.10%

13.60%

13%

Google

Yahoo

MSN

Others

GOOGLE USERS

37%

27%

20%

9%

3% 2% 2%

Asia

Europe

North America

Latin America

Africa

Middle East

Australia

Google’s Global Presence

21 Countries at Present

Google Growth

IMPORTANT M&A’S

• Picasa

• Key hole

• Double click

• You tube

• Flickk

• Android

• Dodgeball

24

GOOGLE PRODUCTS & EVOLUTION

1996 1998 2000 2002 20062004 2010

?

GOOGLE PRODUCTS

• This list of Google products includes

desktop products

• Mobile and online products released

or acquired by Google.

DESKTOP PRODUCTS

• Google Chrome -Web browser

• Google Desktop- Desktop search application

• Google Earth- Virtual 3D globe that uses satellite

imagery

• Gmail Notifier- Alerts the user of new messages in

their Gmail account

• Picasa- Photo organization and editing application.

Mobile and Online Products

• News- Allows the user to access Google News in a mobile-

optimized view.

• YouTube- Free video sharing Web site.

• iGoogle- Mobile version of iGoogle that can be easily

customised with modules

• Orkut- Connect and share with friends

• Docs- Document, spreadsheet and presentation

application

• SMS Channels

COMPETITION ZONE

COMPETITIVE ZONE

SEARCH

COMPETITIVE ZONE

Advertising

COMPETITIVE ZONESOCIAL NETWORKING

GOOGLE BRAND EVOLVED

• Keep focused on the user

• Never settle for the best regarding search

algorithms improving response speed and

accuracy of results

• Get and keep the best brains, brightest and

most motivated on board

• Strategic global and local acquisitions in Digital

and traditional Advertising

• Mobile search, advertising and content is the

future

• Worldwide presence with local focus on content

acquisition

CORPORATE VALUES

• DON’T BE EVIL

A central tenant of don’t be evil was never

compromising

The integrity of search results.Google’s statement of

philosophy clarified.

We never manipulate rankings to put our partners

higher in our search

results

TECHNOLOGY MATTERS

• Googles management was deeply commited to

leveraging leading edge

technology. This commitment was evident in

ongoing research to improve

google’s search algorithms and its software for

serving advertisers.

MAKE OWN RULES

• Google’s founder had a penchant for

unconventional management practices. Their

“owners mannual “ highlighted several examples

including their refusal to provide earning guidance

to wallstreet analysts or to “smooth” earnings to

create the appereance of steady growth.

Ten Things

1 Focus on the user and all else will follow.

2 It's best to do one thing really, really well.

3 Fast is better than slow.

4 Democracy on the web works.

5 You don't need to be at your desk to need an

answer.

6 You can make money without doing evil.

7 There's always more information out there.

8 The need for information crosses all borders.

9 You can be serious without a suit.

10 Great just isn't good enough.

GOOGLE OFFICE ENVIORNMENT

GOOGLE “”DOODLES””

CRITICISM OF GOOGLE

1. PAGE RANK.

– Page rank manipulation.

– Page ranking related lawsuits.

– Google bombing.

2. COPYRIGHT ISSUES.

– Google print.

– Copyright problems.

3. PRIVACY.

4. POTENTIAL FOR DATA DISCLOSURE.

– Gmail.

– Google buzz.

– Street view.

5. OTHER CENSORSHIP.

– Web search.

– You tube.

FUTURE OF GOOGLE

• Below are 3 Google Labs experiments

– Google Squared

– Google Goggles

– Aardvark

Google Squared

A trend with search engines is displaying search

results in different ways such as with images

rather than just text; however, when a search

engine starts packing results with too many

options it can decrease the effectiveness of

getting to results you want quickly.

Google Goggles

• Google Goggles is different than the Gmail

Goggles tool that saves you from potential

embarrassment after a few too many cocktails

and almost sending off that email on

Gmail. Google Goggles allows you to use a

picture taken on your mobile phone as a search

query.

Aardvark

• The beauty of this tool is unlike other social

tools like Facebook you don’t need to build up a

network before you can get answers.

• “Some say Google is God. Others say Google is

Satan. But if they think Google is too

powerful, remember that with search engine unlike

other companies, all it takes is a single click to go

another search engine.”

- Sergey Brin

THANK YOU

Source : www.google.com