Google, Power and Networked Society

7/30/2019 Google, Power and Networked Society

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Search and SeizureGoogle as interface to web content and user data

Theo Rhle

Research Training Group Automatisms

University of Paderborn

Workshop "Web Epistemics - How the Web shapes what we believe and

know, how we learn and what we are", Bielefeld, February 17, 2012


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sovereign power

disciplinary power

governmentality


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sovereign power

disciplinary power

governmentality

translations


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sovereign power

disciplinary power

governmentality

translations


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a political philosophy that isnt erected around

the problem of sovereignty, nor therefore around

the problem of law and prohibition. We need to

cut off the kings head: in political theory that has

still to be done.

Michel Foucault Power/Knowledge


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sovereign power

disciplinary power

governmentality

translations


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sovereign power

disciplinary power

governmentality

translations


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Subjected to a capitalist megamachine

that produces willing subjects, the latter

have been fully integrated into a living

machine that functions not against their

will, their thoughts, their desire, their

body, etc., but through those.

Frdric Vandenberghe Deleuzian capitalism


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managing the population means managing it in

depth, in all its fine points and details.

Michel Foucault Security, Territory, Population


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www.toolness.com
http://www.arasmus.com/http://www.arasmus.com/


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Geographical Language Topical Temporal Social

event-based

data

IP-addressdial-in-number

search stringbrowser

settings

search stringbrowsing contextproduct events

(e.g. search forproduct reviews)

result clicksad clicksbrowsing data

clicks in profilescomments

additional

data

ZIP codeaddress

interestscontacts in

social network

derived datainterest profile by

matching topics toDMOZ

frequency of

visits to URLstay-time on

URL

community

interestsposition in

community


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Subjected to a capitalist megamachine

that produces willing subjects, the latter

have been fully integrated into a living

machine that functions not against their

will, their thoughts, their desire, their

body, etc., but through those.



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Capitalism explores and anticipates thede-territorializing lines of flight to capture

them from without, enter into symbiosis

with them, and redirect them from within,

like a parasite, towards its own ends.



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[...]!societies of control are developingthe alarming capacity of resolving lines of

flight, no matter how numerous or quick,

into maps of power.

David Rodowick An uncertain utopia - digital culture


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It does not require enormous skill or politicalacumen to realize that if you have to fight against

a force that is invisible, untraceable, ubiquitous,

and total, you will be powerless and roundly

defeated.

Bruno Latour Reassembling the Social


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sovereign power

disciplinary power

governmentality

translations


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Until now, every single Google property

acted like a separate company. [...] ButGoogle+ is Google itself. Were extending

it across all that we do search, ads,

Chrome, Android, Maps, YouTube so

that each of those services contributes to

our understanding of who you are.

Bradley Horowitz, Google VP of Product

Interview with Steven Levy, Wired Magazine, 09/2011


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Its only if forces are made of smaller ties,

whose resistance can be tested one by one, that

you might have a chance to modify a given state

of affairs.

Bruno Latour Reassembling the Social


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Theo Rhle

Research Training Group Automatisms

University of Paderborn

Google, Power and Networked Society

Documents