Google Plus: The Past, The Present, The Future

By Ann Smarty @seosmartyBrand & Community Manager atInternet Marketing Ninjas

GOOGLE PLUS:THE CURRENT

STATE

June 28, 2011

FAIL…

The same hysteria…

The same hysteria…

22 months4 years and 8 months

5 years and 4 months

15 months

GOOGLE PLUS: OVER 3 OLD YEARS NOW

“It’s ‘Plus’ because it takes products from Google and makes them better...”

~Vic Gundotra, the senior vice president

“It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because

it’s an ongoing set of products”~Vic Gundotra, the senior vice president

See personalized search results from people in your circles

See your friends’ Youtube comments on top for VERY popular videos

See who is emailing you…

“Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account,

the company can build a database of your affinities.”

(source: New York Times)

“G+ was build primarily as an identity service…”

~Eric Schmidt, executive chairman of Google

GOOGLE PLUS WAS NOT CREATED TO BE

FACEBOOK OR TWITTER…

GOOGLE PLUS = GOOGLE’S WAY TO BETTER UNDERSTAND CONTENT & PEOPLE (and relationships between them)

[image courtesy of @gfiorelli1]

GOOGLE PLUS IS THE ONLY SOCIAL GRAPH GOOGLE HAS…

HELP EACH OTHER

GOOGLE+ STREAM

Unlike Facebook, Google Plus doesn’t want me to listen ONLY to MY friends’ updates…

Instead, they want me to see more and more

content from outside of my

circles to figure out what I like…

Google Plus allows Google to map the web of people (users), brands (business pages) and

topics (hashtags)

@seosmarty

HASHTAGS…

Google Plus would auto-tag your updates to

place them better into the social

graph

TWITTER HASHTAGS:

Curate content & organize

conversations

TWITTER HASHTAGS:

Curate content & organize

conversations

GOOGLE PLUS HASHTAGS:

Analyze linked content &

relationships between topics

GOOGLE PLUS AND THE SEARCH…

Google plus used to be much more present in Google search…

Google plus used to be much more present in Google search…

Google plus used to be much more present in Google search…

Google Plus is still in Google search results (for those who are viewing default

personalized results)

Google Plus is still in Google search results for navigational search queries (showing a

“linked” Google Plus page)

BEFORE: NOW:

In many cases this is moved below the ads

For logged-in usersFor everyone

GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT DOESN’T MEAN IT’S GIVING UP

ON GOOGLE PLUS(or its data since there is no alternative

sources for Google)

SO.. WHAT HAS REALLY CHANGED SINCE THE LAUNCH?

(1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS “REAL NAME” POLICY ALLOWING PEOPLE TO USE

PSEUDONYMS WHEN REGISTERING

(2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM

(GOOGLE PLUS IS NO LONGER USED TO IDENTIFY PEOPLE BEHIND CONTENT)

“REAL NAME”policy reversed

(Jul 15, 2014)

AUTHORSHIPstopped(Aug 29, 2014)

THESE TWO MAY BE SOMEHOW CONNECTED

(3) GOOGLE PLUS IS NO LONGER AS PROMINENT IN SEARCH

(AS PROMINENT AS ADS)

(4) RUMOR: GOOGLE TO END FORCED INTEGRATION WITH YOUTUBE & GMAIL

GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP WORKING & IMPROVING G+

[GOOGLE’S REPS ADD…ESPECIALLY GOOGLE HANGOUTS, & PHOTOS]

Source: arstechnica.com

“We’re actually very happy with the progress of Google+… The company is behind it.”

~New Google+ Head David Besbris

WILL GOOGLE PLUSCHANGE?

YES

IS GOOGLE PLUSHERE TO STAY?

YES

WORTH YOUR TIME?…

Do you want to rank on top for your friends’ searches? Do you want your friends to see

your face here?

SOCIAL-ASSISTED CONVERSIONS #BEEVERYWHERE

Discover and connect to niche influencers, connect to your customers…

Get included into Google’s social graph…

TOOLS

CIRCLOSCOPE

CYFE

Google Plus Ripples Bookmarklet

CircleCount

Thank you!

Contact us: 518-270-0854

Ann Smarty @seosmarty