CIM - Google+ 19th February 2013 The Ashley Building Stoke-on-Trent
Google Plus Talk for the Chartered Institute of Marketing
May 11, 2015
Facebook has passed a billion users, Twitter has inspired revolutions and Linkedin has become the de facto standard in online business networking. Is there really room for another social network?
What is Google+?
How will Google+ affect search results?
How can Google+ help businesses and organisations?
How could social mixed with location and mobile make the marketing difference?
With more and more people owning smart phones and tablets, social, location and mobile are key areas in the marketing mix and Google could be in a prime position to be the leader in all of the key areas of online marketing over the next few years.
What is Google+?
How will Google+ affect search results?
How can Google+ help businesses and organisations?
How could social mixed with location and mobile make the marketing difference?
With more and more people owning smart phones and tablets, social, location and mobile are key areas in the marketing mix and Google could be in a prime position to be the leader in all of the key areas of online marketing over the next few years.
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Transcript
CIM - Google+19th February 2013The Ashley Building
Stoke-on-Trent
Google is No1 in
Search
Video
Smartphones/ Tablets
Online Calendars
Webmail
Mapping
Sat Nav
No1 Browser
Number 1 in Ads
Analytics
+You
+You
+You
+You
+You
SOLOMO
SOLOMO
SO
LO
MO
SOLOMO
SOCIAL
LO
MO
SOLOMO
SOCIAL
LOCATION - LOCAL
MO
SOLOMO
SOCIAL
LOCATION - LOCAL
MOBILE
War
What is Google+
Topshop Case Study #AW13
at London Fashion
Week
Google+A closer look
Google+ Profile
Action for Bloggers
•Connect Google Plus profile to your blog
<a href="https://profiles.google.com/your_ID
"rel="me">My Profile</a>
Circles
Events
Pages
Actions
•Add your Business to Google Maps
•Update all details for Google Local
•Ask for/encourage reviews
•Add photos internal/external
•Link to your website
QuickTime™ and a decompressor
are needed to see this picture.
Actions
•Can we use Group Video Chat
•Would we like to stream live video
•Create seminar and webinar content
•Have the videos on our youtube channel
The +1 Button
Google Says
“+1 helps people discover relevant content”
“Content recommended by friends and acquaintances is often more relevant than content from strangers.”
Actions
Ifs Google is important to you?
•Add a +1 Button to your site/Blog
•Encourage people to +1
•Add a Google+ Badge to your site
•Or add the ‘Static Badge’
Google Now
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are needed to see this picture.
The Future
Google Glass
Thank You
gplus.to/outserveweb
gplus.to/philoakley
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