Google Platforms

Google Confidential and Proprietary

Explore Digital with Google

Google Confidential and Proprietary

235+ Million

350+ Million

Internet users in

India in 2014

Expected Internet

users in India by

2015

Source: IAMAI

115 Mn mobile internet users

in 2013

Google Confidential and Proprietary

3 Google confidential

Google Platforms

3

Google Confidential and Proprietary

Make better

decisions

by accessing unique

customer, industry and

performance insights

Win moments

that matter

by engaging billions of people, in the

right context, with personalized

experiences they love

What we do:

Google makes the web work for you

We help you:

Go bigger,

faster

by tapping into technology

that works together, across

your business needs

Google Confidential and Proprietary

Search Network

Mobile

Google Display Network

YouTube

1

2

3

4

90% reach, largest web property

in India

Has 85% of top 75,000 sites.

Unique targeting options

Largest video site

2nd largest website

Highly engaged audience

AdMob, Google Search, mGDN

Explosive growth, high

penetration

Google platforms

Google Confidential and Proprietary

Be found with Google Search

Benefits

Control your budget

Innovative ad units

Time & place targeting

Pay for performance

Adjust on the fly

Pricing

Pay per Click (CPC)

Smart Pricing

Format

Customizable ad title, text and URL

Placement

Google.com

Millions of partner sites

Control and convey your brand message the instant users are looking for you on Google or our Search Partners.

1

Google Confidential and Proprietary Source: comScore, US, CPG study, Jupiter Research / Ipsos Insight Consumer Survey, n=2.103 (Search Engine users US only), Jan 2008

Consumers associate search ranking with the success of the company

of users link placement to company prominence

of users expect leading brands to be on top of the search results page 71%

36%

Search Builds Brands

Google Confidential and Proprietary

Be engaging: Google Display Network

Benefits

Millions of sites

Placement targeting

Contextual targeting

Remarketing

Multiplier effect on Search

Pricing

Pay per Click (CPC)

Pay per Impressions (CPM)

Format

Text

Image

Flash

Video

Placement

You choose sites

Google chooses sites:

contextual targeting

Engage with 80% of Internet users through millions of sites using text, rich media, image and video advertising.

2

Google Confidential and Proprietary

Choose Your Targeting

9

Filters to focus your brand presence

Above the Fold targeting

Add: Demographic bids, geographic and time filtering

Exclude: Undesired sites, keywords, categories

Contextual Targeting By Keywords

Placement Targeting Remarketing

Where They Are Where They Have Been

Interest-Category Matching

Google Confidential and Proprietary

Google Confidential and Proprietary

1st Online Video Site

2nd Largest Search Engine

3B+ video streams/day

54+ hours of video uploaded every min

3

Source: Comscore 2012, 2013 , Google

YouTube growing rapidly: 72% Y/Y growth in Watch time

Watch Time (2011-13 Growth)

Youth forms the core of YT

audience (77% users b/w 15-34 yr)

Audience

Strong growth in Watch time led

by Mobile (+100%Y/Y)

2012 2013

31

40

15-24

25-34

45-54

35-44

55+

Age

Million

X

2011 2012 2013

2.2X

3.79X

38 %

YouTubers

25-34

40% YouTubers

15-24

Youth Platform

YT poised to be among top 5

TV channels in 2014

1 & 3. Source: YouTube User Profiling April 2011 Question Y5a; Base: All using YouTube n=1885

2. Source: IRS R2 2010, Comscore July 11 4. TAM Monthly Unique SEC AB 25+, Four Month Avg.

YouTube Entertaining Homes

86% Watch at home

13.2 Avg. Visit mins.

Accessing At Home

Daily W

atc

h T

ime

(M

illio

n H

ou

rs)

TV Rank 1 4 6 11 14

4.3

2.8

1.6 1.6 1.2

0.7 0.3

Aaj Tak Imagine TV Zee TV Star Plus Sony Max

2014 2013

Find your audience with multiple targeting Options

Demo

Geo

Rmkting

Packs & Sponsorship

Topic

Language

Interest

Placement

Search

Devices

Kids Pack IPL

F, 25-34

Delhi

Music

Tamil

Travel Buffs

tseries

Mobile (android +4.0)

Make up tips Channel Subscribers

While YT is large, it helps find the exact audience

Auto Enthusiast

Watch Sports Content

Male, 25yr old

Lives in Mumbai

Watch YT On mobile

Interest

Geo

Device

Demo

Topic

Watch Cooking videos

Lives in Amritsar

28yr old Female

Music Lover

Visited site A

Topic

Interest

Remarketing

Demo

Geo

Targeting Daily Reach

Selected set of channels to ensure

quality content

Off the shelf packs for easy

implementation

High Share of voice with your target

audience

Connect with your users in a seamless manner

Kids

News Cooking

Travel

Beauty & Fashion

General Entertainment

Songs and Trailers

1

2

3

Content Packs

YouTube Confidential and Proprietary

3 Touch Points: Via YouTube

17 17 17

1/3 of users enters through this door

High impact at the beginning of the experience

Homepage

81% of total time spent

At the heart of the online experience with

maximum exposure time

Watch

80+% of visitors use the search

Highly relevant targeting at the moment of choice

Search & Browse

Source: Internal data

Map your advertising plan to relevant YouTube Offerings

Source: Google Internal Analysis, Google Analytics

ENGAGE =

Brand Channels

WATCH =

Video Sponsorship

DISCOVER =

Video Promotion

START =

Homepage

PLANNING

AND BUYING

DATA AND

INSIGHT

1

2

3

4

156 M Mobile Internet Connections

110 M Mobile Internet users

950M Mobile Users

Mobile: Small Screen, Big Opportunity

280% growth in Google Mobile

Search

4

431 M Internet Capable devices

Google Confidential and Proprietary

Smartphone & Apps targeting

Ad formats: Standard Text Ad, 300x50 banner ad on mGDN, In-App Ads

Extensions: Sitelinks, Click To Call, App Download

Platforms: Android, iPhone/iPod, Palm WebOS

Mobile YT RoadBlock: Book the entire mobile YT Inventory and gain 6M Impressions

Search Display Network (apps & sites)

Google Conversion Tracking

Track ROI and make smarter online advertising decisions.

How does it work?

Conversion Tracking is a free tool that tracks conversions

from your AdWords ads.

Benefits for Marketers

Correlate ad clicks to custom conversion metrics

Easily set up tracking for sales, sign-ups, leads, page-view,

demo plays, and more

Measure conversion value of campaigns, ad groups, and/or

keywords and optimize bids

accordingly