Google Places Your Information on the Net Birgit Pauli-Haack
Jan 13, 2015
Google PlacesYour Information on the Net
Birgit Pauli-Haack
Introduction Name, Company Position in Company Experience Online? Expectations for today’s event? Three most annoying issues when searching
on the Internet?
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The Bare Facts
Fact #1: 56% of small businesses do not have a web presence of any kind
Fact #2: 80% of sales decisions start with an online search
Fact #3: Small businesses need to make the web work better for them - - create visibility!
What to do…
Leverage the large search engine 'mashups‘* of maps, business directories and search engine results.
The ‘players’:• Google Local Business Center• Yahoo Local Listings• Bing Local Listing Center
* mashup = a web page or application that combines data or functionality from twoor more external sources to create a new service
The Advantages
Minimal effort required to be ‘up and running’
Business owner / organization is in control of content – able to manage and augment ‘on the fly’
Minimizes dependency on online directories
Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more!
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Internet Terms: Domain Name
Domain Name Top Level domain: available .org .com, gov, biz, web,
info,
Full domain name Examples: www.fgcu.edu , www.cnn.com,
Sub-domain or Third-level domain. http://netjourneys.blogspot.com/ Who benefits from a sub-domain?
Who is in charge of your domain name?
Do you use your domain name in your e-mail address?
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Why not use it?
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Internet Terms: Website Website can have multiple forms
Static Brochure website
Web-builder provided by Hosting companies, on the fly editing
Open Source Software.: self-hosted WordPress, Joomla, Drupal
Third-Party Content Management Systems: PaperThin, Documentum, CoreMedia, FatWire
Custom Development, specifcically created for your business model
Make needs assessment, prepare for transition costs.8
Let’s Tour Google Places Start of the Online Tour
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Google Places Analytics: Activity
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Google Places Analytics: Totals
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Google Places Analytics: Keywords
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Google Places Analytics: Directions
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Yahoo & Bing: Business Directories http://local.yahoo.com
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Question & Answers
Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog
Engage with us on Facebook Page Follow Birgit Pauli-Haack on Twitter @bph E-mail:
[email protected] [email protected] Call: 239-331-5878
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