PANDA UPDATE UP CLOSE more than of penalized websites are still struggling to recover from the update 80% H O W T O G E T I N G O O G LE’S G O O D G R A C E S Be patient—the results aren’t immediate RELEASE TIMELINE February 24, 2011 April 11, 2011 May 10, 2011 June 16, 2011 July 23, 2011 August 12, 2011 September 28, 2011 October 9, 2011 October 13, 2011 October 19, 2011 November 18, 2011 January 18, 2012 February 27, 2012 March 23, 2012 Panda 1.0: Thin content, content farms, high ad-to-content ratios Panda 2.0: Rolled Panda update out to all English language search results Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks Panda 2.2: Aimed to identify scraper/content duplicator/spam sites Panda 2.3: Minor Impact. Incorporated new signals to help Google distinguish between high and low quality content Panda 2.4: Panda rolled out internationally for all languages except Chinese, Japanese and Korean Panda 2.5: Unknown. No data released by Google. Some websites reported huge ranking losses and Google-owned websites (YouTube, Android.com) went up in the search rankings Panda 3.0: aka “The Unnoticed Update” Intended to rectify websites whose rankings were unfairly punished by the original Panda update Panda 3.1: Minor update Panda 3.2: Data refresh—meant to address issues with previous updates Panda 3.3: Data refresh---meant to make results more accurate Panda 3.4: Data refresh Panda 2.5.2 Panda 2.5.1 Percentage of sites hit: 12% Percentage of sites hit: 2% Percentage of sites hit: 6-9% Percentage of sites hit: <1% Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Panda 3.5: Minor update Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: data unavailable Percentage of sites hit: 1.6% 1 2 3 4 5 6 8 9 10 7 Produce high quality, UNIQUE CONTENT Get rid of LOW QUALITY pages AVOID DUPLICATE CONTENT and scraped pages Become an AUTHORITY Promote content over SOCIAL MEDIA Improve BOUNCE RATE Improve USER EXPERIENCE Avoid KEYWORD FLOODING—use language that sounds natural and edit pages that break this rule Vary ANCHOR TEXT— Use 5-10 different keywords and alternate between them Focus on HIGH QUALITY BACKLINKS, especially if you only have low quality ones Google Analytics is used on 57% of the top 10,000 websites WORLDWIDE WE CONDUCT 88 MILLION SEARCHES PER MONTH ON GOOGLE PANDA UPDATE - MAJOR UPDATES 800.351.9081 Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google’s search engine results for the better. http://semandseo.blogspot.com http://www.seomoz.org http://blog.site-seeker.com http://searchenginewatch.com http://www.seroundtable.com http://www.seojunkies.com http://www.searchenginejournal.com http://en.wordpress.com/stats/ http://www.kbkcommunications.com http://www.jeffbullas.com http://www.stonetemple.com http://www.seroundtable.com http://www.eduki.com http://searchengineland.com http://www.seroundtable.com SOURCES Google has around 46 BILLION pages currently indexed April 19th, 2012 Panda 3.6: Minor update Percentage of sites hit: data unavailable April 27th, 2012 April 24th, 2012 PENGUIN UPDATE Penguin evaluates incoming links to see if your site involves link schemes intending to improve rankings.