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Transcript
Google Outside: A Storytelling Platform
Anthony Baker Associate Technical Director London
Google Outside: A Storytelling Platform
1.What is it?
2.Challenges
3.How we did it?
4.Impact
5.Stats
What is it?
The Brief
“How can Google connect with both tourists and residents of London in a meaningful, relevant way by providing them with utility when they need it most?”
Google Outside 2014
R/GA London
Google Outside: Case Study Video
relevant
unique
accurate
useful
Networks
200+Locations
6
Story Templates
400+Card Templates
100+
1K+Screens
Context
“If content is king,context is emperor”
Contextual Storiesany location, any time, any screen