1 Google - New Challenges SLG National Conference 23 rd -24 th April 2016 Derbyshire Hotel, South Normanton, Derbyshire Karen Blakeman, RBA Information Services [email protected]www.rba.co.uk twitter.com/ karenblakeman Slides available for a short time at http://www.rba.co.uk/as/ This work is licensed under a Creative Commons Attribution-ShareAlike License
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FAQ: All About The New Google RankBrain Algorithm http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
Google: RankBrain Doesn't Use New Signals But May Adjust Weights Of Existing Ranking Signals https://www.seroundtable.com/google-rankbrain-new-ranking-signals-21797.html)
John Giannandrea, who had been leading the company's research into artificial intelligence, now Senior VP of search after Amit Singhal retired.
Google Europe Blog: Adapting our approach to the European right to be forgotten http://googlepolicyeurope.blogspot.co.uk/2016/03/adapting-our-approach-to-european-right.html
Google Agrees To Complicated Worldwide "Right To Be Forgotten" Censorship Plan http://searchengineland.com/google-to-censor-worldwide-sorta-243938
Example: someone in Germany has a link to information about them removed from search results. For those searching for that person:
– Listing censored for those in Germany, using ANY version of Google– Listing censored for those in the EU, using a European version of Google– Listing NOT censored for those outside Germany but within the EU, using
non-European versions of Google– Listing NOT censored for those outside the EU, using ANY version of
All bets are off when it comes to predicting what your results will look like
Providing Quick Answers and “facts”, extracts from websites giving you the “answer”
Goes to great lengths to personalise your results according to your search history, contacts, what other people have searched and clicked on, location, device, phase of the moon....
Private Browsing, Go Incognito
www.rba.co.uk 803/05/2023
Google drops terms
Google drops another term
environmental intext:remediation zeolites Manchester site:ac.uk
Google Verbatim
“...” around phrases, document titles, song titles, book titles etc Does not always work
Minus sign to exclude information, OR to specify alternative terms, * (asterisk) to stand in for one or more words (solar * panels)
filetype: site: intitle: inurl: Numeric range search
Limit by date
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daterange:
Date/Any time menu option cannot be used with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter, and information on Julian date format) is at http://aa.usno.navy.mil/data/docs/JulianDate.php/ Convert your dates to the Julian format and then, omitting the fractions, copy and paste them into your search
Syntax: for example articles between 1st January 2015 and 30th June 2015stem cell therapy diabetes daterange:2457023-2457203
I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How. http://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800
Relevance Does it fit in with the needs of your project
Authority Who has published the information – individual/organisation? Do you trust them? What else have they written? Further information about them? Who is behind the website?
Accuracy Is the information correct/interpreted correctly? Check with another independent source (may not be easy or possible)
Purpose Why does the page/site exist? Activist site? Selling a product or service? Revenue from advertising?
“Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson?
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Misquotes, wrongly attributed quote or completely made up. True or false?
Ngram Viewer used to check whether a quote was genuine or fake by analysing the occurrence of a key phrase
Quote 3: “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson?