Google My Business for Get Social Kent 2015

Lets Go Back In Time

In 1982 The World Changed

Initially the purpose was to share information and communicate

The concept of a World-Wide network of interconnected networks, called the “Internet”, was introduced

4 September 1998

The Internet became a

Again Small Businesses Suffered

We Had To Wait

• Over A Decade• April 2010

Google Tools

• October 2000 - AdWords• February 2005 - Google Maps • November 2005 - Google Analytics• August 2006 - Google Apps• April 2010 - Google Places• June 2011 - Google+ • July 2011 - AdWords Express• November 2011 - Google+ Pages• May 2012 - Google+ Local• June 2014 - Google My Business

Google My Business - Why would You?

Get Found

Why wouldn’t You?

Search for Hotels

Your Details

Google Map Search

You Need To Sign Up

One Account – All of Google

Dashboard to Manage Your Business

Insights

Insights

Your all-time views (approx how many times the page and its content were viewed)

Insights

Shows the approx number of total actions (comments, shares and =1’s)

Insights

The number of new followers over a period

Access Your Google Analytics

Whether you want to boost sales, find more visitors or improve your mobile app, Google analytics is the tool to help you

Where Did They Come From?

Audience

How Did I Get Them?

Acquisition

What Did They Do During Their Visit?

Behavior

Am I Achieving My Goals?

Conversions

Social Media Campaigns

Which social media is giving the best results?

Google URL Builder

Split Testing

Which Works Best?

Dashboard - Share To Your Business Page

Write Straight To Your Business Page

Dashboard - Business Reviews

Reviews on Google

Review Analytics

Dashboard - Basic YouTube Stats

YouTube In-Depth Analytics

Dashboard - Can I Have Some More Please?

Dashboard - Video Chat

Rig Them!

Local Businesses Can Compete!

Many small business owners feel large advertising budgets are needed to compete

Being Findable Online is More Affordable Than You Might Think!

Google+

But Mark Why Would I?

Next Biggest

Not Just A Social Media Account

• If Facebook is for connecting with the people you know

• Google+ is for connecting with the people you should know

• People that share your passions • Google+ posts are immediately indexed by

Google• Google will assign a # to your post if you don’t

Your Profile

Work

Story

Links

Google+ Business Card

Circles

• Circles are groups of people you are connected to and you can create circles that relate to your relationship with them

Who To Connect With?

Ripples

Communities

Google+ Resources

SteadyDemand

Google+ Resources

Publish publicly on Google+ and Friends+Me will broadcast your messages to other networks

Friends+ Me

Google+ Resources

CircleCount helps you better understand Google+

Google+ Resources

Google+ Resources

Google+ Resources

Automatically discover the engagers you need to follow to make your Google_ experience explode – in a fraction of the time of doing it manually

Google+ Resources

NOD3x collects content related to specific keywords and hashtags you view as relevant to your niche.

Google+ Resources

All my + Statistics

Google+ Resources

DoShare - Google Chrome Extension

Doshare

Doshare

Doshare

Google My Buysiness

Google +

Join communities that are appropriate

Google +

Last but not least - Posts are indexed immediately by Google

Use the Ripples Luke

Questions?

Want help with any of the subjects mentioned?

Tel: 01634 823343Email: [email protected]