Google: Moments that Matter

MOMENTS THAT MATTER

40% minutes viewed on

YouTube by

Millennials are on

smartphones

Source: Google and IPSOS

40% minutes viewed on

YouTube by

Millennials are on

smartphones

Source: Google and IPSOS

X

32%Online sales during Thanksgiving were mobile

42%use mobile specifically

to do research for

business purchases

Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014

Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014

Contacted the

retailer/manufacturer

25%

Compared

features

42%

Read

product info

43%

Compared

prices

48%

1 billion minutesopt-in viewing time for top 10 ads on YouTube in 2014

5% +1-3%sales lift

Source: Google & MarketShare

5% +1-3%sales lift

$0Source: Google & MarketShare

How do you show up in the

moments that matter?

Is each interaction better

than the last?

How do you connect when

advertising is optional?

THANK YOU!