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Slide 1
Google Confidential and Proprietary 1 Google Russia Business
Opportunities and Ads Update
Slide 2
Google Confidential and Proprietary Developments in Ads and
Analytics News from Google Analytics -Fresh Features - Snippets
Better Ad Management -Search Funnel (Conversion Attribution)
-AdWords Opportunities Tab New Ad Types -Ad Sitelinks -Product Ads
1 2 3
Slide 3
Google Confidential and Proprietary Google Analytics: Quick
Intro Quick, Free, Easy to Install How can we improve our site for
sales? Are our visitors buying or signing-up? Are our online
campaigns performing?
Slide 4
Google Confidential and Proprietary Google Analytics: New
Features More Intelligent Data Intelligence & Customizable
Alerts (on multiple metrics) Annotations (on the time graph) More
Flexible Reporting Advanced Segmentation Custom Reporting Multiple
Custom Variables More Platforms Tracked AdWords & AdSense
YouTube Brand Channel Mobile Web Tracking Android & iPhone Apps
Flash, AIR & Silverlight More Powerful Analysis Segmentable
Unique Visitors Engagement & URL Goals Advanced Table Filtering
Pivoting & Multiple Dimensions
Slide 5
Google Confidential and Proprietary * Adwords Conversion
Tracking is Required AdWords: Search Funnel Multiple ads may have
assisted in a conversion they should share the credit But
systematically identifying assisting ads is often hard AdWords
Search Funnel reports describe ad click and impression behavior on
Google.com that leads to a conversion All the Glory All the Work
Assist Impression Assist Impression Conversion! Assist Click Assist
Click Assist Impression Reality
Slide 6
* AdWords Conversion Tracking is required in order to receive
Search Funnel Reports. AdWords: Search Funnel
Slide 7
Google Confidential and Proprietary Advertiser Insights:
Account Optimization Has (Too) Many Facets Budgets Keywords
Benchmarks Bids Creatives
Slide 8
Google Confidential and Proprietary Advertiser Insights:
Opportunities Tab Keyword bid ideas Click Increase traffic or
Decrease cost in the tables header to see ideas for Your One
Hompage for Customized Account Optimization Opportunities
Slide 9
Google Confidential and Proprietary Advertiser Insights: Bid
Opportunities Identifies opportunities to change bids for better
results Shows bid increase and decrease opportunities per
keyword
Slide 10
Google Confidential and Proprietary Advertiser Insights: Impact
Estimation
Slide 11
Google Confidential and Proprietary 11 Ad Sitelinks Ad
Sitelinks allow advertisers to highlight additional deep content on
their site when users enter a navigational query Target Audience:
Brand advertisers with rich site content Current Status: Rolling
admissions beta
Slide 12
Google Confidential and Proprietary 12 Product Ads via GAN
Product ads allow advertisers to market their entire product
catalog with little additional work or risk Target Audience: Larger
e-commerce advertisers Current Status: Small beta limited to GAN
advertisers
Slide 13
Google Confidential and Proprietary Exciting Time at Google
Russia >30% share in search *, higher in search ad impressions
Good partnerships Begun and Mail.ru Commitment to growing online
advertising in all its forms in Russia -Bringing our core strengths
of measurability, effectiveness and ease of use -Supporting
advertiser interests, such as adding support for Yandex.Money
Strong Russian engineering office * Comscore, Jan 2010
Slide 14
Google Confidential and Proprietary Thank You 14
Slide 15
Google Confidential and Proprietary 15 Advanced Segmentation 15
Isolate and analyze subsets of your traffic post-data capture
Compare segments and key performance metrics side by side Analyze
your traffic with predefined or customized segments