Google Analytics for Particularly Curious SaaS People

Google Analytics For Particularly Curious SaaS People

Ah! I see you’re into this peculiar business of SaaS.

Simply smashing, old sport!!


Simply smashing, old sport!!


And you wish to

grow it every

single minute of

the day.

You monitor your creation ever so closely...

You measure the KPIs ever so keenly...

But in the end, you stick to your guns like Mr. Eastwood.

Or like Ms. Bigfoot Eastwood.

But in the end, you stick to your guns like Mr. Eastwood.

A decision made from the gut based on your intuition can’t go wrong.

Can it?

Believe me, IT CAN!

Enter Google Analytics

But wait ..

First, we need to structure our discussion.

First, we need to structure our discussion.

I say! I do believe a

framework is in order.

This man’s genius to the rescue...

This man’s genius to the rescue...

That’s Dave McClure and we’ll be using his AARRR model to look at how a SaaS startup can leverage Google Analytics.

AARRR applied to SaaS

AARRR applied to SaaS

Note: Google Analytics doesn’t track individuals. If you are interested in that, you should look into Kissmetrics or Mixpanel.

AcquisitionI. Acquisition

Come, follow me. I’ll make you fishers of men.

- Matthew, 4:19

Start with getting to know the people who are interested in your creation.

Start with getting to know the people who are interested in your creation.

Where in heavens are they coming from ?

Get the drift?

What value are they bringing in ?

Erm...Or are they at all ?

Look ma, no value!!

So. What else can you do in Google Analytics for bettering acquisition?


You see most of the visitors leave your site after a few visits, right?


You see most of the visitors leave your site after a few visits, right?

Here’s one thing you can do about it. You can create a remarketing list to bring them back to your site.

How do you do that?

Reference

https://medium.com/@dicek344/need-more-growth-try-these-3-easy-and-powerful-google-analytics-remarking-lists-21345f11410f#.egtcfpsk8


It’s simple!

How do you do that?

Reference



Take a list of people who searched your product name and didn’t convert. Hence, quality visitorsThen, use this list in your adwords account to run a remarketing campaign.

How do you do that?

It’s simple!

Reference



Activation

One step at a time. One punch at a time. One round at a time.-Rocky Balboa, Creed

II. Activation

One step at a time. One punch at a time. One round at a time.-Rocky Balboa, Creed

II. Activation

And if the music's good, you dance. - Unknown

Friction = f(bad_experience);

All of us hate friction on our journey to product exploration.

Friction = f(bad_experience);

I’m sure you understand that improving user experience is the obvious way to reduce friction.

Do you think social logins can reduce friction while onboarding users?



Find out. Run an A/B test.

Winner!

Measure the results in Google Analytics. Like this.

In certain SaaS applications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.

Take Spotify for instance ----->

In certain SaaS applications, social logins can also increase engagement inside the app, thereby encouraging visitors to use your core features.

Spotify users get to find their friends easily, when they sign up using social networks.

Reference

http://webapps.stackexchange.com/questions/49715/how-to-follow-a-specific-friend-on-spotify

http://webapps.stackexchange.com/questions/49715/how-to-follow-a-specific-friend-on-spotify

Engagement increases when the user:1. Listens to friends’ favorites.2. Follows friends’ favorite

artists.

Reference

http://drippler.com/drip/35-spotify-tips-tricks

http://drippler.com/drip/35-spotify-tips-tricks

Triggers like social sharing buttons inside applications eliminate friction by reducing the extra steps that are usually required to share work.

You can track in-app events on Google Analytics using this simple analytics.js:

$('a').click(function() {

ga('send','event','Button',$(this).prop('href'),null);

});


Go ahead and

try it, my

data-driven

cupcake!


You can track in-app events on Google Analytics using this simple analytics.js:

$('a').click(function() {

ga('send','event','Button',$(this).prop('href'),null);

});

Head over to our blog!

www.chargebee.com/blog/

Enjoying this? For more lessons,

observations, and stories on SaaS and

marketing,

https://www.chargebee.com/blog/?utm_source=slideshare&utm_medium=social&utm_campaign=google_analytics


III. Retention

“And now you'll be telling storiesof my coming back

and they won't be false, and they won't be true

but they'll be real” ― Mary Oliver, A Thousand Mornings

So, do you want your customers to think of you as often as possible?

If so, push notifications would have crossed your mind.

So, do you want your customers to think of you as often as possible?

Did you know that you can measure the impact of push notifications in Google Analytics?


Say What??


Say What??

You see, 43 new users have landed on your website with the push notification that you just sent.

Okay, are push notifications the only route to retention? Not really!

Emails!


Sending personalized emails is a great way to keep users in the know.

Emails!


A well-crafted retention email, like this one, will go a long way in keeping your users with you.

Don’t forget to include a good old CTA to draw users back to the app.

A well-crafted retention email, like this one, will go a long way in keeping your users with you.

So here, you get to visualize how these emails are impacting overall traffic.

Nuggets of wisdom.

I almost forgot. There’s one other way to improve retention through emails.. Clear CTAs to download browser extensions!!

Nuggets of wisdom.


Nuggets of wisdom.

Product hunt lets users download their extension with every email that they send.


How do extensions improve retention, you may ask.

Like this. Every time a user opens a new tab, Product Hunt shows its product updates on the window screen.



And, (theme alert!) you can track the extension downloads with Google Analytics.

Like this. Every time a user opens a new tab, Product Hunt shows its product updates on the window screen.

IV. Referral

Friends, Romans, countrymen, lend me your

ears - Julius Caesar

Don’t you want to emulate the referral magic of say, Dropbox?

Don’t you want to emulate the referral magic of say, Dropbox?

And there I was

thinking that Dropbox

won’t make sense to

anybody but me.

Alright, so referrals made Dropbox great. But how can you make them work for you?

Alright, so referrals made Dropbox great. But how can you make them work for you?

Hey Joe, do you know

about this great new

app? Tell me all about it,

Frank.

How about you start with sharing referral links?

How about you start with sharing referral links?How about you start with sharing referral links?

Like in this case, the link is inside a support email.

In this case, it’s in a chat window. Like Intercom.

https://www.intercom.io/powered-by?utm_source=web-app&utm_medium=outbound&utm_campaign=powered-by-intercom&product=Acquire&company=Intercom

These are UTM parameters that you add to the URL.


These are UTM parameters that you add to the URL.

https://www.intercom.io/powered-by?utm_source=web-app&utm_medium=outbound&utm_campaign=powered-by-intercom&product=Acquire&company=Intercom

Why do you think it is necessary to add them?


Because, THIS.

You can check the stats on the referral link that you just shared here.

“Show me the money”. - Jerry Maguire

V. Revenue

Your business’s growth depends on the money you can invest, and then reinvest.

Your business’s growth depends on the money you can invest, and then reinvest. So, the big question is,

what should you measure to increase your revenue?

So, the big question is, what should you measure to increase your revenue?

How about finding your most popular plan and

make it EVEN MORE popular?

Your business’s growth depends on the money you can invest, and then reinvest.

To understand how to do that, let’s consider Mapbox’s pricing page, for instance.

User clicks this

To understand how to do that, let’s consider Mapbox’s pricing page, for instance.

Lands here and fills information


Meanwhile -

<a href = “#” onclick=ga(send, event, website, signup, std-plan, 49)

Meanwhile -

<a href = “#” onclick=ga(send, event, website, signup, std-plan, 49)

This is an “onclick” event. You can add it to the sign up button to track the number of conversions it gets.


Another area of attention.


Urgent attention.


Urgent attention.

Are your users upgrading to the paid plan?

Are your users upgrading to the paid plan?


Wouldn’t you like to know how many users are upgrading? Also, how much money are you making with these upgrades?

Urgent attention.

“Event value” in Google Analytics can give you answers!

Only 1 user has upgraded! :/What the fudge?

“Event value” in Google Analytics can give you answers!

That’s it honeybunch. We have reached the end of the road.


I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.


Remember. In data we must trust.

I know you’ve come a long way but now, it’s your turn to take the learnings with you and fly the wheel of success.

Now go. Take your creation with you.


Leave footprints on the moon.Leave footprints on the moon.


Here’s a picture of two cuties to bid you godspeed!

Here’s a picture of two cuties to bid you godspeed!

How did we do? Suggestions? Tell me all about it.https://twitter.com/preethishreeya

https://twitter.com/preethishreeya

https://twitter.com/preethishreeya

Image credits

http://www.jdubuzz.com/2015/07/28/10-animaux-qui-souhaitent-devenir-photographes/https://commons.wikimedia.org/http://nos.twnsnd.cohttp://catalog.denverlibrary.org/https://www.flickr.com/creativecommons/https://pixabay.com/http://www.freeimages.com/

http://www.jdubuzz.com/2015/07/28/10-animaux-qui-souhaitent-devenir-photographes/



http://nos.twnsnd.co/

http://nos.twnsnd.co/

http://catalog.denverlibrary.org/

http://catalog.denverlibrary.org/

https://www.flickr.com/creativecommons/

https://www.flickr.com/creativecommons/

https://pixabay.com/

https://pixabay.com/

http://www.freeimages.com/

http://www.freeimages.com/

Head over to our blog!

www.chargebee.com/blog/

Enjoyed reading this? For more lessons,

observations, and stories on SaaS and

marketing,



Google Analytics for Particularly Curious SaaS People

Business