GOOGLE ANALYTICS 101 What you need to know to sound like you know what you’re talking about.
Nov 13, 2014
GOOGLE ANALYTICS 101What you need to know to sound like you know what you’re talking about.
TRAFFIC PATTERNS
DRIVE TRAFFIC
ANALYTICS 5
Custom dashboards
New Admin API
ABCs
Acquisition, Behaviour, and Conversion.
Demographic Data
INSTALLING GOOGLE ANALYTICS
• Sign into your account
• Find the tracking code
• <script></script>
• Put it on your website
THE BASICS• Visitor Overview
• Language & country/territory
• Browser & operating system
• Engagement report
• Visit duration & page depth
• Page View vs. Unique Page View
• Acquisition Overview
• Strength of SEO & AdWord
• Channels
• Organic Search, Direct Search, Referrals, Paid Search, Social, and Email.
• Campaigns
• Keywords (Paid vs Organic)
• Behaviour
• Behaviour Flow
• Bounce Rate
GOOGLE URL BUILDER• UTM Link Building
• Tags URL to track & monitor
• Build unique URLS for any landing page
• Twitter vs. Facebook vs. Pinterest
• Any time you include an outbound link
• Full ROI information on leads & conversions
Find out which platform
produces the best ROI
More effort into your marketing of that
platform