Google Analytic for Mobile Applications

Mobile App Analytics Insight

An overview

oPlay Store Campaign

oOptimizing User Experience

oApp Crashes and Exception

oSocial Interaction

oWhat user focus on?

oScreens

Play Store Campaign

How people found your app in the Play Store (Play App or website).

How many downloaded.

How many opened after download.

User location.

Active user

New user

Total app installations.

Session,OS,versions

Limitation of IOS

How people found your app in the Play Store (Play App or website).

How many opened after download.

Total app installations.

The things which related to the app store

Play Store Campaign

Play Store Campaign

Optimizing User Experience

1. Users flow through the app.

2. How they engage with our content.

3. Where are users leaving the app?

4. Top Active Screen and versions

5. How do users behave differently depending on operating system, language, etc.?

6. Where they are coming from?

Optimizing User Experience

Launch: How Many People Are Using Our App?

Optimizing User Experience

App Behavior Flow

1. where they drop off?2. how they reach specific screens, in what order.

App Crashes And Exceptions

1. What is the exception?

2. What is the impact of the exception?

3. Where/when is it occurring within our app?

4. On what devices, operating systems, app versions?

Social activity

A social activity represents a social action like

1. Comment

2. Like

3. Share, etc

What user Should we Focus on?

•Session durations•Loyalty

The data indicates that repeat-users and users who engage with our app for longer periods of time .

What OS/Features Should We Focus On?

1. Where do we get the most bang for our buck?2. Devices and Network Overview.

ScreensApp analytic overview

Dashboard View

App Page Views

Thanks

Presented By

AslamRajith Rajan