Google-8P

8/7/2019 Google-8P

http://slidepdf.com/reader/full/google-8p 1/38

PRESENTATION ON 8P ANALYSIS

GOOGLE

MUMBAI DABBAWALABIG BAZAAR

Presented By:Aniket Bushal

Kunal Assudani

Mohit Malviya

8/7/2019 Google-8P


8/7/2019 Google-8P


Product

Element� Advertising solutions: Googles AdWords

� Business Solutions: offers a

Search Appliance to companieswho need solutions to thesearch problems that theiremployees

� Google Store: tangible items such as

shirts, notebooks, bags, caps,

lava lamps etc

8/7/2019 Google-8P


Price

� List Price: Price normally quoted to potential

buyers

� Discount: The two types of discounts are quantity

and cash.

� Payment period

�

Credit Term ($ 50 to$ 500)

8/7/2019 Google-8P


Place

� Located at California

� Sites look like University campus

� Environment help to

maximize time

� GooglePlex is the

name given to HQ

� Internet

8/7/2019 Google-8P


Promotion

� Adword itself

� Flyers inside business magazines� Google store

� Van used for

education

8/7/2019 Google-8P


Physical Evidence

� The name Googol means a number followed by 100

zeros. However the founders mistakenly registered

Google as their domain name.

� The company is located at Mountain View in

California

� Creativeoffice design

8/7/2019 Google-8P


Process

� Google retains your search term

� If you use Google mail (Gmail) or Google calendarthen you are giving even more information aboutyourself to Google.

� While Google may not wish to spy on,

governments may take an interest in searchinghabits and this is a civil liberties issue.

� Smart people + creative environment + outlet forideas = innovation

8/7/2019 Google-8P


People�

� Googlers

� 20,222 full-time employees worldwide ,2009, Google

says

� Informal culture

� Take advantage of 20% time

�

Play sports at lunchtime

8/7/2019 Google-8P


Productivity & Quality

� Largest search engine

� Maximum search result

� Qualitative result

� Speed & Accuracy� Atmosphere for

employees helps

in quality work

� User-Centered

design

8/7/2019 Google-8P


Service Concept

� Reduces search time

� Innovation

�Unlimited and that too qualitative searchitems

� Fast and reliable

�Ease of use

8/7/2019 Google-8P


xz

8/7/2019 Google-8P


About NMTBSA

(Nutan Mumbai Tiffin Box Suppliers

Association)

History : Started in 1890

Charitable trust : Registered in 1956

Education : 85% Illiterate ²

15% Class 8 pass/fail.

Total area coverage : 60 Kms to 70 Kms

Employee Strength : 5000

Number of Dabbas : 2,00,000 Dabbas

i.e. 4,00,000 transactions

every day.

Time Taken : 3 hrs

8/7/2019 Google-8P


PRODUCT

� a service they provide to the office goers by delivering their Tiffin box

commonly called as Dabba

�A Parsi Banker employed a person to bring home made food to site of work

�His Colleagues too liked this idea and Started availing this service.

�Slowly this evolved into the present 5000 strong Dabbawala System

�There are other ancillary physical products such as tiffins, Gandhi Cap, Video CDon Dabbawala, Dabbawala Mug, Dabbawala T-shirt.

� These products are sold by the trust to earn more money and to work for the

welfare of their members.

8/7/2019 Google-8P


PLACE� Start of journey - Andheri station (9.30-10.30,10.30-11.20)

Dabbawalas collect dabbas and meet.

� Destination- Churchgate station(11.20-12.30)

Re-arrangement and delivery of dabbas take place

� Collection every location( 1.15-2.00)

� Return Churchgate station(2.00-2.30)

All dabbawalas meet here after collection of dabbas

�

Origin- Andheri station(2.50-3.30)After collection,segregation takes place at churchgate and then they reach here

� Sorting and dispatching- respective stations(3.30-4.00)

Finaly,sorting and dispatching of dabbas to the origin place is done.

8/7/2019 Google-8P


PROMOTION� Dabbawalas are in Tiffin distribution field since last 125 years

� Orders through SMS and online-mydabbawala.com

� As reliance power is making best use of them- IPO application.

� Maharashtra government -AIDS awareness.

� Film industry is using them to promote their films.

� World record in best time management with Six Sigma rating.

� Name in GUINESS BOOK of World Records.

� Registered with Ripley's believe it or not.

8/7/2019 Google-8P


PRICE

� Cost of Service per person-Rs250/month

� Maintenance Cost -Rs 35000 per year.

� Pricing of dabbawala products-

� Dabba ( Tiffin box) is Rs.200/-

� Gandhi cap is Rs 50/-

� Video CD is Rs.200/-

� Dabbawala Mug is Rs.300/-

� Dabbawala T-shirt Rs 400/-

8/7/2019 Google-8P


PHYSICAL EVIDENCE

� Mumbai is the financial hub of the country.

� Most populous city in India and the second most populous in the world.

�

Have to travel 60-70 kms.

� Have to travel by walking, cycle, carts and even by Local trains.

� Have to travel from one place to another in hot summers.

� Have to face lot of difficulties for the fulfilment of service.

� Even they have to provide service in high rains.

8/7/2019 Google-8P


PROCESS

VLP:V

ile Parle (suburb inMumbai)

9EX12 : Code for

Dabbawalas at

Destination

EX : Express Towers

(building name)

12 : Floor no.

E : Code for Dabbawalaat residential station

3 : Code for destination

Station eg. Churchgate

Station (Nariman Point)

Dsouza

8/7/2019 Google-8P


PEOPLE

� dabbawalas are helping affluent class by serving them and also the needy

class by making them serve

� 5000 dabbawalas and each and every dabbawala is shareholder of the

system.

� 635 of them are senior employees

� president of the company also works as dabbawala

� In Mumbai the dabbawala must be Marathi and he can also refer his relatives.

� This reduces conflicts

8/7/2019 Google-8P


PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS ( 9 )

MEMBERS ( 5000 )

MUKADAM

13 MEMBERS

Organizational str ucture

8/7/2019 Google-8P


PRODUCTIVITY AND QUALITYPRODUCTIVITY AND QUALITY

� Error Rate : 1 in 16 million transactions

� Six Sigma performance (99.999999)

� Technological Backup : Nil.

� Cost of service - Rs. 250/month

� Standard price for all (Weight, Distance, Space)

� ´No strikeµ record as each one a share holder

�

Customer response- satisfaction retentionaddition

� Earnings -5000 to 6000 p.m.

� Diwali bonus: one month·s from customers.

� E-dabbawalla

8/7/2019 Google-8P


SERVICE CONCEPT

� Employee oriented as well as customer oriented

� To provide tiffin to office goers timely and fresh so that they feel as if

they are eating at home.

� Competetive strategy Focus

� Currently they serve 20,000 tiffins and their strategy is to increase thecustomer base.

� They have started their websiteand SMS service for the ease of a

customer.

8/7/2019 Google-8P


RETAI

LS

ECTOR

Presented by:

Mohit Malviya

8/7/2019 Google-8P


The term Retailing refers

to any activity that involves

a sale to an individualcustomer.

An interface between the

producer and the

individual consumer buying

for personal consumption.

RETAIL

ORGANISEDUN-

ORGANISED

RETAILINGRETAILING

8/7/2019 Google-8P


Size 2008 2010 % Change

Estimated size of retail in India

(in $bn)

353 416 18

Share of organized retail (%) in

India

7 12 71

Size of organized retail in India

(in s)

78,3 r 2,3 ,

r

1 4

Source: http://www.indiaretailing.com/india-retail-report.asp

8/7/2019 Google-8P


Existing Retail FormatsExisting Retail Formats

Brandedstores

Specialtystores

Department

stores

Super

market

Discount

stores

Hyper-

mart

Convenience

stores

Shopping

malls

8/7/2019 Google-8P


About Big Bazaar

� Big Bazaar is a hyper mart chain of retail stores

in India.

� Parent group is Future group.

� The owner is Mr. Kishore Biyani (CEO).

� Founded in 2001.

� Head quarters are: Mumbai.

� Website is www.bigbazar.com.

� It deals with retail.

8/7/2019 Google-8P


8 Ps of Big Bazaar

8/7/2019 Google-8P


APPARELS

Denims & T-Shirts

Fabric & Cutpiece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

Accessories

UnderGarments

Night Wear Dress Materials

Sarees

FOOD

Staples

Ready to eat

Ready to cook

InternationalFood

Spices

Imported Bazaar

Tea & Coffee

FARM PRODUCT

Fruits

Vegetables

Imported Fruits

Dairy Products

CHILL STATION

Soft Drinks

Packaged Juices

Milk Items

Frozen Foods

Ice Creams

HOME &PERSONAL CARE

Shampoos

Detergents

Soaps

Liquid wash

Creams

Deodorants

Home cleaners

Utensils

Plastics

Crockery

Sundries

1. PRODUCT ELEMENTS

8/7/2019 Google-8P


FASHION &

JEWELLERY

FootwearBazaar

Beauty Care

Navara

Star Parivar

Meena Bindre

ELECTRONICS

BAZAAR

Television sets

WashingMachines

Refrigerator

Personal Care

mBazaar Microwaves

SmallAppliances

Laptops

ComputerAccessories

KitchenAppliances

FURNITURE

BAZAAR

Living Room

Bed Room

Kitchen

DinningRooms

Kids Room Been Bags

Paintings

DecorativeItems

CHILD CARE &

TOYS

Kids Wear

Toy Bazaar

Stationary

Child Care

OTHER

SERVICES

Mr. right

Bakery

Loot Mart

Tulsi

Future Money

FutureGenerally

8/7/2019 Google-8P


2. PRICING

� Value pricing

� Promotional pricingLow interest financing

Psychological discountingSpecial event pricing

� Differentiated Pricing

Time pricing

� Bundling

8/7/2019 Google-8P


Psychological Pricing

8/7/2019 Google-8P


TIME PRICING VALUE PRICING

8/7/2019 Google-8P


Value Pricing

� It sets selling prices on the perceived value to the customer,

rather than on the actual cost of the product, the market price,

competitors prices, or the historical price.

8/7/2019 Google-8P


TIME PRICING

� Time-based pricing is a special case of price discrimination in

which producers charge different rates for a given good or service

depending on the time, day, month, and so on.

8/7/2019 Google-8P


Bundling

8/7/2019 Google-8P


Google-8P

Documents