Google

Google

Google Inc.

• American multinational Internet and software corporation specialized in

• Internet search

• Cloud computing

• Advertising technologies

Creation

• Started off as a research project in 1998 by 2 Stanford graduates: Larry Page & Sergey Brin

Products

• Google search engine

• Gmail

• Google Chrome

• Google +

• Google Earth

• Google Adwords

• Youtube

• AND MUCH MORE!!

Why do people choose Google?

• It is a really simple search engine to use!

• People claim that it gives the best results

Consumer behavior

• 3 types of consumers:

• Loyal to Google

• Loyal to Google but also to other search engines

• Not loyal

Finance

• Its start...• 1st funding of the project = $100,000• 2004's IPO gave a $24 b market capitalization

• Q1 of 2012• Revenues = $ 8 575 million • Net income = $ 1 798 million

Corporate culture

• Ranked 1st as the best company to work for in 2007, 2008 and 2012• Casual principles• "You can be serious without a suit"

• "Googleplex"• Headquarters with entertainment

• "Innovation Time Off" • Encourages employees to work on private

projects

Job opportunities

• Vast array of jobs offered• Engineers• Operation and support • Product management• Sales• Marketing• Administration• MUCH MORE TOO!!!!

Why people consider Google as the most powerful company in the world?

• Google saves each research that you do• Doesn’t have your name but it keeps your IP

address

• Google reads your mails (Gmail)• It scans the content of your mails in order to

serve you targeted ads

• Google watches the world (Google Maps)

Controversy

• Privacy Issues

• Law suits against Google for storing each user's personal information for 18 months and can therefore be used against them...

• Google's defence:• The information is not used and will not be

misused... After 18 months of storage, the information is "anonymized"

Future strategies

• Continue as a search engine

• Discovery of phones as potential powerful tools Android!

• Cloud computing

To finish…

• Google is considered as one of the most of successful companies in the world. But also one of the most dangerous...

Sources

• http://en.wikipedia.org/wiki/Googlea

• "Inside the mind of Google”

• http://www.slideshare.net/Nanor/consumer-behaviour-google

• http://www.google.com/about/company/