Google

Google Confidential and Proprietary1

From entrepreneur to Google

George Saliaris-FasseasCountry Manager, GreecePresentation @ OpenCoffee Athens, 4/11/2008

some thoughts on entrepreneurship


Summing up the Attitude

-Father: ‘Everything that is scarce is expensive. A good horse is very scarce and hence

very expensive!

-Son: ‘How come?

Isn’t a cheap good horse even scarcier?’

(Streissler, 1973)

opencoffee 4/11/2008opencoffee 4/11/2008


Another viewpoint

Entrepreneurs are not nice people…

…’nice guys do not win’

(Collins et al, 1964)



University opencoffee 4/11/2008opencoffee 4/11/2008


Procurement Manager opencoffee 4/11/2008opencoffee 4/11/2008


The opportunity

Making things:

SIMPLER, BETTER, CHEAPER



The Navy (1996) opencoffee 4/11/2008opencoffee 4/11/2008


Managing Partner (2000) opencoffee 4/11/2008opencoffee 4/11/2008

Google Confidential and Proprietary

WIBI?

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

WIBI

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my first book

Relationship Marketing στο Διαδίκτυο

‘Αμφίδρομη Διαφήμιση

Δυναμική Επικοινωνία

στην Εποχή της Πληροφορίας’

(2002, Libris Tech)



Managing Director OgilvyOne (2005)

People

Focus

5 star program



OgilvyOne Awards

2008

• Gold in IAB mixx (best international campaign)

• 24 Ermis Awards (most awarded company in Greece again!)

• Grand Ermis in ‘Ermis Web’ & ‘Ermis Direct’, Innovation Award in ‘Ermis Direct’

2007•24 Ermis Awards (most awarded company in Greece)•Grand Ermis in ‘Ermis Web’, Innovation Award in ‘Ermis Direct’

2006

•9 Ermis Awards 6 “Ermis Web” and 3 “Ermis Direct” awards Awarded the only Ermis Gold given to an interactive campaign

2005•5 Ermis Awards

3 “Ermis Web” and 1 “Ermis Direct” awards Grand Ermis in ‘Ermis Web’ category


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www.ourwork.gr

14

www.ourwork.gr

15

Vodafone “Livefeeds” viral campaign

16

Livefeeds.gr

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The girl on the web, calls the user on the phone!

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Showcasing the service through storyline

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…and finally delivering the brand message


The McKinsey Mind

Business Need

Competitive

Organizational

Financial

Operational

Managing

Team

Client

Self

Analyzing

Framing

Designing

Gathering

Interpreting

Presenting

Structure

Buy-In

Implementation

Dedication

Reaction

Completion

Iteration

Leadership

Vision

Inspiration

Delegation

ProblemIntuition

Data

Solution

Rasiel & Friga (2002)



5 frogs

5 FROGS ARE SITTING ON A LOG.

4 DECIDE TO JUMP OFF.

HOW MANY ARE THERE ON THE LOG?

5, BECAUSE THERE IS DIFFERENCE BETWEEN

DECIDING AND DOING



Country Manager, Greece

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My priorities

1. Grow internet in Greece

2. AdWords

3. AdSense

4. Be more Local / Products (PLEASE report issues/problems/ideas)

5. Be an engine of economic growth (particularly for SMBs)

6. Partnerships

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Some Projects of interest

•Google things to do

www.google.co.uk/thingstodo

•Google Online Marketing Challenge (Classes register until 23rd January)

www.google.com/onlinechallenge/index.html

•Google Anita Borg Scholarship- EMENA (Submit by 26th January)

www.google.com/anitaborg-emena/

•Project 10^100. (Voting begins 27th January)

www.project10tothe100.com

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Thank you

[email protected]

Google Confidential and Proprietary 26

Culture, Collaboration, and Speed: A View of Google’s Bottoms-up Drive Innovation

Taken from a presentation of Nelson MattosVice President, EMEA Engineering


The Challenge of Innovating Globally

How do we stay innovative and agile with so many products, so many languages, and so many engineers and product managers in different countries?


Start with a mission that withstands the test of time

• We believe in democratising access to the world’s information.

• The best search engine should give you exactly what you want.

• People should have access to information whenever they want, and however they want it.

• Keep it open.

• The litmus test: does it stand the test of time?


The Dos and Don’ts

We Don’t…

…do traditional product management: incremental features, ROI / finance driven, pie charts, etc.

…think small, niche solutions, short-term thinking, incremental improvement, vertical solutions

…go it alone -- all information and vision must be shared across all teams

…forget our guiding principle: users come first, not money


Create a culture of Dos

Six Rules of Innovation


1. Hire the best


2. 20% is at our core


Google News

20 Percent Projects Make a Difference

Simulator in Google Earth

Google Romansch


3. Transparency


Google Trends


4. Data, data, data


Google Labs


5. Users come first


Speed matters


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