GOOGLE

WHAT ISGOOGLE ???

• GOOGLE is a “Search Engine”

• It is used to search content provided from different websites

Google Inc. is an American multinational

corporation specializing in Internet-related services and

products

BIRTH OF GOOGLE

• Google was founded by Larry Page

Sergey Brin

Larry Page

Sergey Brin

• Together they incorporated GOOGLE as a privately held company on September 4, 1998.

It’s Unofficial slogan was “Don't be evil”

. In 2006 Google moved to headquarters in Mountain View,

California, nicknamed the Googleplex

GOOGLEPLEX

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine

Google’sAIM

The Vision To make search engines so powerful they would

understand "everything in the world".

The Mission To organize the world's information and make it universally

accessible and useful.

The Focus Google continues to focus on innovation and on the user

experience

IS GOOGLE IN THE RIGHT INDUSTRY ?

Let’s Analyze the Industry

The Industry Stats

Country Analysis Country Users (Mn) Usage Growth

(2000-2007)

US 210.00 120.80%

China 162.00 620.00%

Japan 86.30 83.30%

India 42.00 740.00%

Brazil 39.15 682.8%

World 1173.00 225.00%

Google Products (>60)

Standalone ApplicationsAdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

DodgeballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Google’s competitors

Philosophy of Google• Focus on the user and all else will follow.

• Fast is better than slow.

• Democracy on the web works.

• You don't need to be at your desk to need an answer.

• The need for information crosses all borders.

• You can be serious without a suit.

• Great just isn't good enough.

Uniqueness about Google

SEARCH• Speed, Accuracy, Objectivity and Easy to use of.

• Fit between their technology and the consumer behavior.

• Solved the scale up problem

• Positioned as “Fastest Crawling Technique”

• Keeps the search “Up to date”

CONCLUSION

THE POWER OF

GOOGLE IS

ENPOWERMENT.