Google

WHAT IS GOOGLE??

• Google Inc. is an American multinational corporation specializing in Internet-related services and products.• These include search, cloud

computing, software and online advertising technologies.

FOUNDERS• In September, 1998,

Google(search) was built as a research project by Larry Page and Sergey Brin both Ph.D. students at Stanford University, California.

• It became a public company in 2004.

• Google’s present Executive Chairman is Eric Schmidt, being CEO from 2001-11.

NAMING

Google is a misspelling of a mathematical term, “GOOGOL”, which means 1 followed by a 100 zeroes.

MISSION & PHILOSOPHY

• Its mission statement from the outset was “to organize the world's information and make it universally accessible and useful“.

• Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit" and "work should be challenging and the challenge should be fun."

• Focus on user.• Simple user interface.• Fast response time.• Outstanding relevance.• For free!

HEADQUARTERS Google's headquarters in

Mountain View, California, is referred to as “The Googleplex", a play on words googolplex, which means 1 followed by googol zeroes (10^(10^100) ).

In 2006, Google moved into 28,900 m2 of office space in New York City. The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships.

Google also has further offices in various US and international cities.

PRODUCTS & SERVICES• Google Search• G- Mail• Google +• You Tube• Android OS• Google Translate• Google Drive• Google Earth• Google Maps• Google Chrome• Chrome OS• Blogger• Google Play Store• Picasa• Ad Sense

And that’s just to name a few…

ACQUISITIONS In 2004, Google acquired Keyhole, Inc. Google

renamed the service to Google Earth in 2005. On April 13, 2007, Google reached an agreement

to acquire DoubleClick. Later that same year, Google purchased

GrandCentral for $50 million. The site would later be changed over to Google Voice.

On August 15, 2011, Google made its largest-ever acquisition to-date when announced that it would acquire Motorola Mobility.

How does search work?

o Android is a Linux-based operating system, designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Initially developed by Android, Inc., which Google backed financially and later bought in 2005.

o Android is open source. This open source code and permissive licensing allows the software to be freely modified and distributed. Additionally, Android has a large community of developers writing applications ("apps") that extend the functionality of devices.

o In October 2012, there were approximately 700,000 apps available for Android.

o Android had a worldwide smartphone market share of 75% during the third quarter of 2012, with 750 million devices activated in total and 1.5 million activations per day.

o Google provides major updates to Android every six to nine months, which most devices are capable of receiving over the air. The latest major update is Android 4.2 Jelly Bean.

o On August 15, 2011, Google made its largest-ever acquisition to-date when announced that it would acquire Motorola Mobility for $12.5 billion. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies to help protect it in its ongoing patent disputes with other companies, mainly Apple and Microsoft and to allow it to continue to freely offer Android.

DEVICES HTC Dream, first device to run Android.

Nexus 7, Google’s first tablet.

Galaxy Nexus.

Nexus 4.

WHERE DOES THE REVENUE COME FROM? Ads!!! Using technology from the company

DoubleClick, Google exposes highly relevant texts, images, animations or videos Ads to the user.

When the user clicks on sponsored links or Ads, Google charges its client.

Google's AdWords allows advertisers to display their advertisements in the Google content network, through either cost-per-click or cost-per-view scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.

In 2011, 96% of Google's revenue was derived from its advertising programs.

Some Facts about Google.. The corporation has been estimated to run more than one million servers in

data centers around the world. In May 2011, the number of monthly unique visitors to Google surpassed 1

billion. 24 petabytes of user data is generated each day. In 2006, “google” was added to the Merriam-Webster Collegiate Dictionary

and the Oxford English Dictionary, as a verb. In December 2012 Alexa listed google.com as the most visited website in

the world. In January 2013, Google announced it had earned $50 billion in annual

revenue for the year of 2012. Fortune magazine ranked Google as number one on its 100 Best

Companies To Work For list for 2012. Within next year, Google’s storage capacity could reach 1 exa-byte, the

same as 50,000 years of DVD quality video.

ACKNOWLEDGEMENTS

• Mrs. Poushali Bandhopadhay, for giving us the gracious opportunity to present to you this work.

• All our dear friends for being patient listeners and for your encouragement.

• And lastly to itself!

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