Goodwill Africa Campaign Ppt V4.0 8 2010

Goodwill Africa Campaign

“Leaving a Positive and Lasting Legacy through Journeys of Goodwill across Africa.”

Sharing, Growing and Revealing the African experience, from the Continent’s own perspective.

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We will make a difference.

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“The 2010 World Cup is a wonderful part of Africa’s history.

The wonderful effect in terms of Marketing Africa, Education, Growth, opportunity and Goodwill must be maintained.

We believe that when ordinary Africans, like ourselves, take a stand for positive change, they will show Africa and the

World that they can make a huge difference.”

Team Africa Goodwill.

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that

ever has.” Margaret Mead

“At the level of respect, all people are equal.”

Arthie and Brian Moore, 2002.

Ubuntu

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“Africans have this thing called UBUNTU.

It is about the essence of being human, it is part of the gift that Africa will give the world.

It embraces hospitality, caring about others, being able to go the extra mile for the sake of others. We believe that a person is a person through another person, that my

humanity is caught up, bound up, inextricably, with yours.

When I dehumanise you, I inexorably dehumanise myself.

The solitary human being is a contradiction in terms and therefore you seek to work for the common good because

your humanity comes into its own in belonging”.

Desmond TutuArchbishop Emeritus of Cape Town

Creating an extra-ordinary legacy of goodwill and growth.

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9 ordinary, diverse & diversely-skilled Africans will brave rugged Africa, on a series of Goodwill journeys - through

16 countries - culminating in the famed Cape to Cairo route.

Travelling through remote villages and well-known towns and cities, they will learn from those they meet,

create awareness, share their skills and empower disadvantaged communities.

The stories and challenges of these communities will be well-documented as the team shares their experiences -

through books, blogs and films.

Goodwill Team Statement

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We deeply desire to share the goodness of our continent with fellow Africans and the World.

These journeys, through well-known and forgotten parts of the African continent, will build awareness and understanding through our learning from Africa’s diverse people, sharing our mutual skills, building dreams and highlighting the need for education, goodwill

and growth.

We will document stories of cultures, traditions, ordinary people doing extra-ordinary things, sights, fun and cuisine during the

journey, and share these and other experiences with the world.

Our trip will, through extensive marketing, change existing stereotypes about Africa, and lead to a whole new perspective in the

way we treat and perceive each other, and ourselves.

The TeamLindiwe Sadza

Communication and HR Specialist.

Arthie Moore – Diversity, Communication and

Teambuilding Specialist

Brian Moore – Conflict Resolutions, Communication

and Diversity Specialist.

Buzz Gori – Environmentalist, Adventurer & Perma-culture

specialist.

McIntosh Polela – Documentary leaser and Motivational Speaker

Amrith Haripersad – Motivational speaker, Vehicle

Technician.

AN Other – Camera Crew. AN Other – Camera Crew. A Nother – Camera Crew

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The Journeys

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Journey 2 - Coastal South Africa

Journey 1 - South East Africa

Journey 3 - Cape to Cairo

The 3 Journeys

3. Cape to Cairo• South Africa Western Cape Northern Cape

• Botswana• Zimbabwe• Namibia• Angola• Zambia• Malawi• Tanzania• Kenya• Uganda• Sudan• Egypt

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1. South EasternAfrica

• South Africa Gauteng Mpumalanga Limpopo

KZN Free State North West

• Botswana• Mozambique• Zimbabwe• Lesotho• Swaziland

2. Coastal South Africa•Gauteng•KZN•Eastern Cape•Western CapeOther provinces covered in journeys 1

& 3.

South East Africa

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1. Johannesburg – Kroonstad – Winberg2. Maseru 3. Bloemfontein – Kimberley – Vryburg – Mafikeng –

Lephalale – Thoyandou4. Zeerust – Gaborone – Francistown5. Bulawayo – Gweru – Masvingo - Mutare6. Beira – Chiboma – Save – Massinga – Inhambane –

Xaixai – Maputo7. Mbabane8. Golela – Vryheid – Newcastle – Frankfurt –

Johannesburg

Coastal South Africa

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Johannesburg – Harrismith – Escort – Durban – Port Shepstone

– Kokstad – Mthatha – King Williams Town – Grahamstown – Port Elizabeth – Kynsna – George – Heidelberg – Cape Agulhas – Bredasdorp – Hermanus – Strand – Simons Town – Cape Town.

Cape to Cairo (1)

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South Africa: Cape Town – Saldhana – Clan William – Springbok – Upington – Langklip (Nakop – crossing point)

Namibia: Grunau – Keetmanshoop – Luderitz – Helmeringhausen – Soussvlei – Solitaire – Gobabeb – Walvis Bay – Swakopmund -Windhoek – Otjiwarongo – Tsumeb – Oshakati (Oshikango – crossing point)

Angola: Onjiva – Lubango –Dongo – Cuvango – Cuchi – Menogue – Longa - Cuito Cuanavele – Munhamba – Chibaranda –Rivhungo/Shangombo (crossing point)

Zambia: Livingstone (Vic Falls) – Ngwezumba – Kudumane – Maun - Nata (crossing point into Zimbabwe)

Zimbabwe:– Dete – Gokwe – Harare – Kariba (crossing point into Zambia)

Zambia: Lusaka –Kabwe – Kitwe – Chililabombwe – Mufulira – Mansa – Mukuku – Kanona – Lundazi – Chipata (crossing point into Malawi)

Cape to Cairo (2)

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Malawi: Lilongwe – Kasungu – Karonga – Kyela (crossing point into Tanzania)Tanzania : Mbozi – Iringa – Kiloza – Dar es Salaam – Zanzibar – Bagamoyo – Muheza – Mkujani (crossing point into Kenya)Kenya: Mombasa – Nairobi – Susua – Narok – Bolongonja gate (crossing point into Tanzania) Tanzania: Banagi – Bunda – Musoma (crossing point into Uganda Ferry on Lake Victoria to Kampala) Uganda: Jinja – Tororo Tororo (crossing point into Kenya)Kenya: Tororo – Eldoret – Nakuru – Nyeri – Kanyuku – Moyale (crossing point into Ethiopia)Ethiopia: Sashemene – Addis Ababa – Bahir Dar – Gallabet (crossing point into Sudan)Sudan : Gedaref – Wad Medani – Atbara – Abu Hamed – Wadi Halfa (crossing point into Egypt)Egypt: Wadi Halfa (ferry on lake Nasser)- Aswan (Nile Cruise) Idfu – Qena – Cairo – Port Said (via Suez Canal) – Alexandria - Cairo

Journey Outcomes

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Goodwill: Developing goodwill, forging respect and unity, by getting commitment to the spirit & enactment of Ubuntu, for all people who reside in, or visit Africa – especially South Africa.

Building Global Growth Networks for Africa – by linking people of influence and contributors, within Africa and from around the World, who are focussed on building Africa.

Education: Building a strong continental focus and action on the 1Goal education for all campaign.

Greening Africa – developing sustainable organic and chemical-free permaculture skills and leaving behind leaders to ensure continuity.

Africa’s Lessons: To learn and to share leadership skills and lessons with and from the people of Africa. Thus sharing the wisdom Africa offers to the World.

Opportunity: To build businesses opportunities, through:-Tourism, through highlighting the delights and experiences of Africa.

Motivation: Motivating by highlighting the ordinary people who do extraordinary things and creating Goodwill Ambassadors across the continent.

Participation: Inviting local people across Africa to join the journey, through vigorous media marketing.

Marketing: Highly prominent web-based, film and media records of the journey, the commitments, the people, the leaders, the events, the accommodation, the fun elements and of course the Goodwill Legacy Funders.

Focussed Effective Social Responsibility - Investing wisely and meaningfully to relieve real life human challenges experienced in areas where they lack education, technology and healthcare.

Individual Projects

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1) Diary of an African Journey

Interactive visual, audio and written web log of the Journey.

Brian V Moore and McIntosh Polela

2) Women Across Africa.

Stories of Ordinary Women doing extra-ordinary things.

Lindiwe Sadza

3) Greening Africa

Learning & Sharing Sustainable Perma-culture Skills and Techniques.

Buzz Gori

4) Lessons of Africa

Finding and Sharing the Leadership Lessons of Africa.

Brian V Moore

5) Tastes of Africa

A cooking programme and book about the foods and delicacies on the Journey.

Arthie Moore

6) Fun the African Way!

How and where to have fun in Africa.

Arthie Moore

7) Pictures from Africa

Pictorial Coffee table books of the people, modes of transport and nature.

Arthie Moore, Amrith Haripersad,

Kerry Becker.

8) Uniquely African Weddings and Conferences.

An experience-driven book on the unique hospitality experiences available in Africa.

Kerry Becker

What is in it for the Goodwill Legacy Funders

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Leaving a Positive and Powerful Legacy. This unique, highly visible and powerfully positive marketing campaign will initiate positive transformation across the continent. Organisations who commit to the programme will receive an ongoing and sustainable marketing opportunity.

Participation: As the team passes through different areas, local people will be asked to join on portions of the journey, through vigorous media marketing in the local and African media. One can imagine 4x4s, motorbikes, carts, cars, trucks, buses, bicycles and people celebrating the journey.

Marketing: Highly prominent web-based, film and media records of the journey, the commitments, the people, the leaders, the events, the accommodation, the fun elements and of course the Goodwill Legacy Funders.

Focussed Effective Social Responsibility – Goodwill legacy Funders will be investing wisely and meaningfully to relieve real life human challenges experienced in areas where they lack education, technology and healthcare.

Recordkeeping and communication – the team will keep records of the journey in writing, through photographs and video. This will be made available to the funders.

Goodwill Africa Campaign Ppt V4.0 8 2010

Documents

team africa goodwill

rugged africa

goodwill africa campaign

journeys of goodwill

point zambia

famed cape

terms of marketing africa

point angola