Goods and services design: List designs and manufactures interiors on land, sea and in the air. Means they build furniture for hotels and restaurants.

Goods and services design:

List designs and manufactures interiors on land, sea and in the air. Means they build furniture for hotels and restaurants fitting throughout the world. They work inside boats designing the interior. Also they build lightweight Interior components for the civil aviation.

Quality:

List achieves differentiation by quality, projects are careful done and they consider every detail. Usually clients are less worried about the money than the final appearance.

10 Areas of OM

10 Areas of OM

Process and capacity design:Since the 90’s big expansion List aquires a decisive competitive advantage through continual, ongoing research activity. At the centre of this research are composite constructions made of new materials and processing technologies that promise many new developments within the furniture industry in future.

Location selection:The Headquater (Holding GmbH) is in Edlitz (Austria), but they have functions all over the world. For example the List Canada Inc. acts as a sales organ for aviation interior in North America. There is also some activity on Germany.

Layout design:The layout of the products is based on the technology and on the wishes of the clients.

Human resources and job design:

420 members are based on a holding company and six subsidiaries. List ideal is getting the best qualified professionals for the mainly design and producing workplaces.

- List components & furniture -> 320 employees

- List General Contractor GmbH -> around 56 people in various projects

Supply-chain management:

Many or Few suppliers -> It depends on the project.

If they built the interior for 800 business jets they try to have the same suppliers for the whole project. Better Few suppliers -> long term and stability.

10 Areas of OM

Inventory:Every product is specific, which means that they produce only the necessary pieces for the product the clients have ordered.

Scheduling:Every product has its own schedule, when a new project gets started they have to coordinate the timetable always focusing on the deadlines. This is one of the most important points to take care of delivering on time.

Maintenance:All machines used in order to produce the product, have to be checked on a regular basis in order to guarantee a constant manufacturing process.

10 Areas of OM

SWOT Strategy

OptimizedStrategyDesign

ListMission

Opportunities

Weaknesses Threats

Strengths

Increment benefits

"As carpenters and philosophers we combine craftwork and a pioneering spirit in order to create extraordinary products on water, on land and in the air."

Strengths

• High quality design

• High experience on the market

Weaknesses

• Low client stability

• High design and manufacturing time

Opportunities

• Aviation sector is growing up

• High personalized interiours

Threats• Aviation companies build and design their own

interiours.

• Low client reachables

Forecasting Applications

• Qualitative Methods

• Quantitative Methods

• Time Series Component

• Why the Cyclical Component?

• A Quantitative Method Example– Moving Average – Exponential Smoothing

Qualitative Methods

Jury of executive opinionSales force compositeDelphi methodConsumer Market Survey

Which Methods are used by List.at ?Which Methods are used by List.at ?

“The project management includes planning, consulting, sampling and, ultimately, the ordering and control of the individual work areas.”

Quantitative Methods

QuantitativeForecasting

LinearRegression

AssociativeModels

ExponentialSmoothing

MovingAverage

Time SeriesModels

TrendProjection

Time Series Component

Cyclical Component

-> 7-8 years of duration

-> Why the cycle?

Why the Cyclical Component?

Reasons for the strong industry growth in the past:

• The positive development of the world economy

• The increasing globalization of business activities increases the travel demand.

• The wish for efficiency

• The opening of new customer layers through Fractional Ownership Programs

• The existence of a narrow secondary market for business Jets

as well comparatively high prices for a demand overhang.

• Approximately 38 % all business Jets are older than 20 years,

make new acquisitions necessary.

• The introduction of new technologies

After 2001 a temporary growth stop as well as a decline of the sales numbers on the business Jet-Markt. Sundries factors provided for market growth

• Extremely high investments of the boom phase temporarily reduced.

• The after September carries 2001 cooled off world economic trends.

• Attenuation of the important one american market on the basis of insecurity regarding this.

Orders were partly delayed or were canceled completely.

• From 2001 fell the prices for used business Jets until to 20 percent.

Consequently, used Jets deliver a favorable alternative instead of new acquisitions.

Why the Cyclical Component?

Quantitative Method: Example

“Compound Annual Growth Rate or cumulative annual growth rate is used to describe the growth over a period of time of some element of the business, usually revenue”

The Data Sets

years 93 94 95 96 97 98 99 00 01 02 03

value 82 123 220 415 690 1088 1848 2753 3448 4115 4331

years 93 94 95 96 97 98 99 00 01 02 03

value 26 33 71 101 164 253 380 543 651 731 767

Shareowners

Jet Fleet

Moving Average

Shareowner Forecasting

0

1000

2000

3000

4000

5000

6000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

year

Preview Forecast

Moving Average (N=3)

Moving Average (N=6)

Wighted M.A. {0.7,0.2,0.1}

Weighted M.A.{0.7,0.1,0.1,0.04,0.03,0.03}

Exponential Smoothing

Jet Fleet

0

100

200

300

400

500

600

700

800

900

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

year

Values

Exponential S. A=0.1

Exponential S. A=0,6

Exponential S. A=0,9

Supply-Chain Management

Many Suppliers

Few Suppliers

Vertical Integration

Keiretsu Networks

Virtual Companies

• Supply-Chain Strategy

Supply-Chain Management

Wood

Metal

• Few and “happy” suppliers

Stone

Supply-Chain Management

Customized and vary products

Small lots

High quality

• Suppliers features

Supply-Chain Management

• Raw materials transformation in List

• B2B (Business-to-Business) e-commerce

Supply-Chain Management

• Suppliers

RAW MATERIALS

TRACKING SYSTEM

• Small warehouses JIT delivery

List

Supply-Chain Management

• Costumers Necessities

Unique items

Custom-made items

High technology items

Costumer Feedback

ANY QUESTIONS?