Good Two presentation with Bill

goodtwo™Good Deal. Good Cause.℠

EFACTOR - Social Entrepreneurs Doing Good Business | 6.21.11

Bill Yucatonis, CEO

Born from “Groupon”

CoupMe – New England deal-a-day site, formed July 2009

ROI challenges on shoestring budget

Market blew-up from a handful of competitors to hundreds overnight

Merchants like good customers. Period.

Need to find a way to differentiate that’s market-moving and meaningful

Need to find a way to reduce the negatives of running a Groupon-like business (i.e. sales force and list)

•13+ Years VP/CMO-level marketer with international experience

•Domain expertise: BiddingForGood

•Early/co-Founder of four start-ups

Bill Yucatonis, CEO

•Managing Director of CastleRock, Inc 500/5000 recognized

•Global IT Timex; E-Business Carrier

•Adjunct Professor, UCONN

Khash Sarrafi, CTO

Kristen Elworthy, MKTG•Marketing and publicity consultant for high-tech with startup focus; Former Journalist

•Board Member and pro bono consultant for non profits

The Team

GoodTwo is an online fundraising platform where nonprofits, community organizations and individuals raise money by rewarding their donors with deals from brands they love.

Brands get CustomersDonors get Deals

Causes get DonationsDonors feel Rewarded

Brands get Cause AssociationCauses get Donor Incentives

Give and GetRaise Money by Rewarding Donors with Deals

BRANDS:Local, Regional and National deals from top brands.

DONORS:Gets a good deal, and supports their cause.

CAUSES:No up-front fee, choose deals, promote to donors, share profits.

Good Deal. Good Cause.

Target Market

RUN. WALK. RIDE. ‘ATHONS

Top 30 Run/Walk/Ride ‘athon events generate $1.62billion in 2010 through 11.3 million participants.

Event Participation Up. Funds Raised Down.

Average individual raises $146, down $1 per YoY

OTHER CAUSES

80k+ school PTO and PTA groups generate $2billion annually.

Animal Welfare and Environmental causes raise $6.5billion combined

Complimentary base of products and services that market to their supporters.

Charitable Giving is a $300 Billion Industry

How it WorksAny size cause, in any sector can run a fundraiser.– individual racers, community groups, or clubs of any size.

Choose up to 3 Deals.

Dynamic Fundraiser Page.

Promote.

Register for Free.

Business Model

50%

25%

25%

MerchantFundraiserGoodTwo

MERCHANT:Paid for each VoucherPromotional Budget

FUNDRAISER:Incremental DonationRewards Donor

GOODTWO:Deal AcquisitionProcessing and Platform

Revenue Share

Run/Walk/Ride Model

Pan Mass Challenge5,100 Riders

Event Sponsors

Local and National Deals

Participants: 5,100

Average Revenue: $50

Average Deals Sold: 5-8

Cause Profit:

$255,000

Potential Impact

Partnerships and Pipeline

CURRENT PARTNERSHIPS

KEY FUNDRAISER PROSPECTS

Advantages to Fundraiser

Free, incremental and rewarding way to raise money towards fundraising goal.

Easy to implement: Choose deals and promote.

Deals sell themselves and reward donors, which helps the awkwardness and fatigue of just asking for money.

Deal-based (performance) marketing without the rigidity of a Groupon-like structure.

Direct cause association that boosts brand but hides negative discounter image

2010 Cone Cause Marketing Survey: 85% shaped brand, 41% purchased

Advantages to Merchant

In Closing

Don’t underestimate the power of nonprofits and schools

Don’t disrespect the donor relationship

Don’t always think that being a good corporate citizen or having a cause-based model equals a loss of profits.

goodtwo™Good Deal. Good Cause.℠

Bill Yucatonis, CEO+1 [email protected]