Good Things Happen When We All Pull Together

2006 - The Year of Implementation and Value Creation! Global Gaming Expo 2006

Good Things Happen When We All Pull Together

GSA Overview


Our Mission

The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And

Regulators.

GSA Facilitates The Identification, Definition, Development, Promotion, And Implementation Of Open

Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire Industry.


Our Platinum Members


Companies Supporting GSA Standards 3M Touch Systems

AGMMA

Alliance Gaming Systems

American Gaming Systems

Aristocrat Technologies

Aruze Gaming America

Atronic Americas

Atronic Systems

Bally Technologies

Belatra

Bounty Limited

British Columbia Lottery Corp

BMM

Cadillac Jack

Casino Technology

CashCode Company

Cummins-Allison Corp

Cyberdyne Systems

Cyberview Technology

Dakota Gaming Nation

Digital Dynamics

Digitech Systems

E-Genting Holdings

Euro Games Technology

Flint & K

Foxwoods

FutureLogic

GameLogic

GCI

Giesecke & Devrient

GLI

GGS

Global Payment Technology

GTECH

Harrahs Entertainment

Himecs Co

Holland Casinos

HTNG

Hyatt Gaming Services

IGT

Intralot

JCM

Jofemar

Konami Gaming

MEI

MGM MIRAGE

Money Controls

MotorCity

Multimedia Games

MUSL

Nick Farley & Associates

Nidec Sankyo

NRT Technology

OLGC

Penn National Gaming

Progressive Gaming

R Franco

Radical Blue Gaming

Rocket Gaming Systems

Scientific Games

Seminole Tribe of Florida

ShuffleMaster

Standing Stone Gaming

Summit Amusement

Transact Technologies

Unidesa Gaming

UNLV

VGT

Viejas Casino

Western Money Systems

WMS Gaming


2006 Board Of DirectorsChair Lyle Bell Seminole Tribe of FloridaVice Chair Randy Hedrick IGTSecretary Moti Vyas Viejas CasinoTreasurer Fred Lychock R. Franco USA

Robert Marnell Aristocrat TechnologiesKen Bossingham Atronic AmericasMark Lipparelli Bally TechnologiesDerrik Khoo E-GentingKen Weil Harrah’s EntertainmentSteve Sutherland Konami GamingBrendan O’Connor Multimedia GamesDon Karrer Penn National GamingTom Galanty Progressive GamingJon Berkley TransAct TechnologiesRob Siemasko WMS Gaming

John Hilbert Future LogicBob McKenzie MEITom Peck MGM MirageRon Harris Rocket Gaming Systems


Membership Growth

8

22

3835 37

59

7670 71

0

10

20

30

40

50

60

70

80

1998 1999 2000 2001 2002 2003 2004 2005 2006

Year

Mem

ber

s

Platinum

Gold

Silver

Others

Total


Global Membership

Japan8%

Europe/Russia15%

Australasia8%

N. America69%


Membership Composition

Operators/Hotel23%

Manufacturers52%

OEM14%

Affiliates4%

Advisors7%


The Year of Implementation and Value Creation

CertificationThe Open Group

EducationUNLV

Implementation3rd Party Tools

Demonstration

Participation

Creation



2006 Achievements


The Road to Open Standards Industry Support for G2S

BOB/SSAS Integration (G2S) effort – since Oct 2005 there were 100+ meetings, 3 times a week, 7,700 man hours, 31 industry experts, resulted into a 1200+ pages

Revised GSA Patent Policy Old policy had strict penalty provision for non-disclosure > over

disclosure Patents will be licensed under Reasonable Terms and Conditions Committee Charters have been updated to define scope Members must choose to ‘Opt-in’ to committee participation Only ‘Necessary Patents’ must be disclosed

Board Strategic Focus GSA Staff and Member Volunteer Effort

Technical Director hired - Marc McDermott (ex chief of the electronic services division of the state of NV Gaming Control Board)

Total of 3,800+ hours of conference calls


Technology G2S – Game To System Standard

G2S v1.0 - December 2006 (Vote)

Transport Standard Multicast v1.0 – Available NOW Point-to Point v1.0 – November 2006 (Comments)

S2S - System to System Standard S2S v1.2 – Available NOW

GDS - Gaming Device Standard Note Acceptor, Touch Screen, Printer, Page Description Language,

Magnetic Card Reader - Available NOW

Certification Profiles Development underway


Implementation G2S

Demonstrations of the standard by GSA members at G2E

S2S Choctaw Casino Durant - Choctaw Tribe of Oklahoma Hard Rock Casino - Seminole Tribe of Florida

Toolkits GSA encourages 3rd party toolkit developers

International Community Australia: AGMMA recommends GSA’s G2S as the protocol

standard for New South Wales Russia: Exploring the use of GSA’s GAT as a standard

Regulations Nevada regulations for downloadable software facilitate G2S

implementation


Certification and Education

Certification Development of On-line Certification Program GSA issues GSA SAS certificates The Open Group chosen as Certification Authority

Education GSA provides grant of $900,000 to the UNLV Foundation Assistant Professors in Informatics are actively being recruited UNLV and GSA will develops academic / educational track on GSA

standards and technology



Why Standards?


Why Have Standardization?

Standardized Power Plugs

Standardized Screw Sizes

USB Standardization - Lots Of New Gadgets For PCs

Plug And Play Standards For PCs

Your E-mail Client Can Read E-mails From Others

Your Browser Can Connect To Any Web-site

DVDs, CDs, Etc. Made By Anyone, Can Be Read By Anyone

Standardization Eliminates Pain...


Dataflow without Standards


Dataflow with Standards


Gaming Standards Drive Business Value


Enable Communication on Three Levels

GameControl

CoinAcceptor

CoinHopper

NoteAcceptor

Printer

TouchScreen

Game & Peripherals

GDS

Progressive

Slot Accounting

Voucher Manager

Player Tracking

Game to Systems

G2S

Coin/BillCounters

S2S

S2S

Kiosks

Point ofSale

Class IIServers

S2S

System to System

S2S


How Were They Developed?

Developed By Members Of Gaming Standards Association (GSA): Operators Game And Peripheral Manufacturers System And Lottery Suppliers

Cross-pollination Of Ideas

Much Richer Protocols Than Can Be Developed By Any One Company Alone


Some Benefits

EGM’s Will Be Able To Talk To Multiple Servers

More Accurate Info From Every Game

Changes Made In One Place, Distributed To All EGM’s

Try Before You Buy

Many New Innovators Will Be Able To Enter This Space

Much More Efficient Casino Slot Operations

Much Better Use Of Resources



GSA’s Standards


Three Complementary Standards

GDS – EGM To Peripheral Devices

G2S – EGM To Back-end Systems

S2S – System To System and System To Non-EGM Devices, E.G. Kiosks

Transport – Multicast And Point-to-point

All Three Standards Are Designed To Work Together As A Total Solution


Value PropositionVisibility

Standards Enable Data Communication On Three Levels – GDS, G2S, S2S And Provide 360º Visibility Of Patron Behaviors, Playing Habit, Game Preferences, Dining, Hospitality, Entertainment Activities…

Portability More Choices, Simpler Repeatable Solutions, Higher Quality, Exit Option

Investment Protection Open Standards Are More Robust Ensures Smooth Migration Path To Achieve New Functionality

Increased ROI Increase Revenues By 360º Visibility On Customer Data Decrease Costs By Using More Effective And Efficient Tools To Manage, Analyze And Evaluate Productivity And Profitability Of Operations


How to Participate

Talk to a representative in the booth

Pick up a membership CD

Pick up a Standards CD

(Includes pre-release of the G2S standard!)

Visit the GSA website at www.gamingstandards.com

http://www.gamingstandards.com/



Q&A

Good Things Happen When We All Pull Together

Documents

gaming manufacturers

entire industry

toolkit sales267

r investment estimatesmembers1

good things