Good Shepherd Turkey Ranch, Inc. Breeding, Raising and Marketing Standard Bred Poultry Frank R. Reese, Jr. Lindsborg, Kansas.

Good Shepherd Turkey Good Shepherd Turkey Ranch, Inc.Ranch, Inc.

Breeding, Raising and Breeding, Raising and Marketing Standard Bred Marketing Standard Bred

PoultryPoultry

Frank R. Reese, Jr.Lindsborg, Kansas

Mission StatementMission StatementTo preserve standard breeds of poultry To preserve standard breeds of poultry

To break even so we can continue to To break even so we can continue to raise standard breeds of poultryraise standard breeds of poultry

Mission Mission (from website)(from website)Good Shepherd Turkey Ranch Inc. strives Good Shepherd Turkey Ranch Inc. strives

to produce historically authentic, to produce historically authentic, standard breeds of poultry grown free-standard breeds of poultry grown free-range, vegetarian-fed without antibiotics, range, vegetarian-fed without antibiotics, for your quality dining. for your quality dining.

Good Shepherd Turkey Ranch is owned by Good Shepherd Turkey Ranch is owned by Frank R Reese Jr., a 4th generation native Frank R Reese Jr., a 4th generation native Kansas farmer.  The main focus of the Kansas farmer.  The main focus of the ranch is to bring back the farm poultry of ranch is to bring back the farm poultry of the past for your dining pleasure.the past for your dining pleasure.

Target MarketsTarget Markets

WholesaleWholesale RetailRetail Direct to consumerDirect to consumer Value-addedValue-added

Barred Plymouth Rock ChickensBarred Plymouth Rock Chickens

Dark Cornish ChickensDark Cornish Chickens

Bronze & Bourbon Red TurkeysBronze & Bourbon Red Turkeys

Black & Bourbon Red TurkeysBlack & Bourbon Red Turkeys

Good ShepherdGood Shepherd

Good ShepherdGood Shepherd

Good ShepherdGood Shepherd

Good ShepherdGood Shepherd

HatcheryHatchery

HatcheryHatchery

HatcheryHatchery

HatcheryHatchery

HatcheryHatchery

Battery BrooderBattery Brooder

Brooder FeederBrooder Feeder

Floor BrooderFloor Brooder

The BrooderThe Brooder

SunporchesSunporches

Grow-out FlocksGrow-out Flocks

Grow-out FlocksGrow-out Flocks

Breeder SelectionBreeder Selection

Transport to Transport to ProcessingProcessing

Grow-out FarmersGrow-out Farmers

ProcessingProcessing

Promotion & LabelingPromotion & Labeling

Promotion & LabelingPromotion & Labeling

LabelingLabeling

MarketingMarketing

MarketingMarketing

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The GSTR BoardThe GSTR Board

4 Member Board4 Member Board Monthly MeetingsMonthly Meetings

– AdministrationAdministration– Decision-makingDecision-making– Financial oversightFinancial oversight– Production oversightProduction oversight

Annual Meeting of stakeholdersAnnual Meeting of stakeholders

Why Standard Breeds?Why Standard Breeds?

Conservation & PreservationConservation & Preservation Genetics fit the pasture Genetics fit the pasture

production systemproduction system Superior flavorSuperior flavor Unique market niche Unique market niche

– not competing directly with the not competing directly with the industryindustry

Sales Figures by Sales Figures by Species & BreedSpecies & Breed

Weekly SalesWeekly Sales Annual SalesAnnual Sales

Heritage Heritage TurkeysTurkeys

NANA 8000 – 8000 – 10,00010,000

Barred Barred Plymouth Plymouth Rock Rock ChickensChickens

400400 32003200

Dark CornishDark Cornish

ChickensChickens400400 32003200

Sales Figures by Sales Figures by Species & BreedSpecies & Breed

Annual Annual SalesSales

Aylesbury & Rouen DucksAylesbury & Rouen Ducks 2006: 10002006: 1000

2007: 8002007: 800

Dewlap Toulouse & Dewlap Toulouse & Emden GeeseEmden Geese

400400

Annual ScheduleAnnual Schedule

JanuaryJanuary– Begin collecting chicken eggsBegin collecting chicken eggs– Board meetingBoard meeting– Annual Meeting w/ all stakeholdersAnnual Meeting w/ all stakeholders– MarketingMarketing

Annual ScheduleAnnual Schedule

FebruaryFebruary– 2/1 First chicken eggs set. Set every 2 2/1 First chicken eggs set. Set every 2

weeksweeks– First chickens hatch, distribution & First chickens hatch, distribution &

broodingbrooding– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

MarchMarch– 3/1: First turkey eggs set. Weekly setting3/1: First turkey eggs set. Weekly setting– Chicken eggs set. Set every 2 weeksChicken eggs set. Set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Chicken breeder selectionChicken breeder selection– First duck hatch, broodingFirst duck hatch, brooding– Ship eggsShip eggs– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

AprilApril– Turkey eggs set weeklyTurkey eggs set weekly– First turkeys hatch, distribution & broodingFirst turkeys hatch, distribution & brooding– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Duck & geese hatch, broodingDuck & geese hatch, brooding– Ship EggsShip Eggs– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– MarketingMarketing

Annual ScheduleAnnual Schedule

MayMay– 5/15: Final Turkey Hatching for 5/15: Final Turkey Hatching for

Thanksgiving marketThanksgiving market– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Turkey Poult Distribution & BroodingTurkey Poult Distribution & Brooding– Duck & geese hatch, broodingDuck & geese hatch, brooding– Ship eggsShip eggs– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

JuneJune– (6/15: Final Turkey Hatching if doing (6/15: Final Turkey Hatching if doing

Christmas market)Christmas market)– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– Ship eggs (last for summer)Ship eggs (last for summer)– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

JulyJuly– First chicken processing & deliveryFirst chicken processing & delivery– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and brooding Chickens hatch, distribution and brooding – Establish turkey processing and Establish turkey processing and

distribution datesdistribution dates– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– MarketingMarketing

Annual ScheduleAnnual Schedule

AugustAugust– Chicken eggs set every 2 weeksChicken eggs set every 2 weeks– Chickens hatch, distribution and broodingChickens hatch, distribution and brooding– chicken processing & deliverychicken processing & delivery– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

SeptemberSeptember– 9/15: Ship eggs9/15: Ship eggs– Chickens hatchChickens hatch– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

OctoberOctober– Ship eggsShip eggs– 10/15 last chicken hatch, distribution and 10/15 last chicken hatch, distribution and

broodingbrooding– Board meetingBoard meeting– Chicken breeder selectionChicken breeder selection– Marketing Marketing

Annual ScheduleAnnual Schedule

NovemberNovember– Turkey Breeder SelectionTurkey Breeder Selection– Turkey market birds transported to Turkey market birds transported to

processorprocessor– Dressed turkeys shipped to appropriate Dressed turkeys shipped to appropriate

marketsmarkets– Farms empty to give farmers a break and Farms empty to give farmers a break and

for bio-securityfor bio-security– Board meetingBoard meeting– MarketingMarketing

Annual ScheduleAnnual Schedule

DecemberDecember– Turkey market birds transported to Turkey market birds transported to

processorprocessor– Dressed turkeys shipped to appropriate Dressed turkeys shipped to appropriate

marketsmarkets– Chicken breeder selection Chicken breeder selection – Board meetingBoard meeting– MarketingMarketing

Frank R. Reese, Jr.Frank R. Reese, Jr.

Son of Kansas farmers Son of Kansas farmers Poultry fancier, breeder and APA Poultry fancier, breeder and APA

judgejudge Nurse AnesthetistNurse Anesthetist

Frank R. Reese, Jr.Frank R. Reese, Jr.

Owner of Good Shepherd Turkey Owner of Good Shepherd Turkey RanchRanch

Live in Lindsborg, Kansas, Live in Lindsborg, Kansas, population 3200population 3200

Frank R. Reese, Jr.Frank R. Reese, Jr.

Why I raise standard breeds of Why I raise standard breeds of poultrypoultry– Inherited a legacyInherited a legacy– Honoring predecessorsHonoring predecessors– Conserving genetic diversityConserving genetic diversity

Why I’m hereWhy I’m here– Want others to succeedWant others to succeed– Want to pass on the legacyWant to pass on the legacy