GOOD MORNING
GOOD MORNING
Feb 25, 2016
GOOD MORNING. FOUR TOPICS. Death of the agency commission Exclusivity/Generalist trade off between clients and agencies Growth of specialized agencies Business consequences of Digital Revolution. SUDDEN DEATH OF THE AGENCY COMMISSION. 15%. 15% 12% 10%. Scope of work/Staff hours/ Fees. - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
GOOD MORNING
FOUR TOPICS
1. Death of the agency commission2. Exclusivity/Generalist trade off
between clients and agencies3. Growth of specialized agencies4. Business consequences of Digital
Revolution
SUDDEN DEATH OF THE AGENCY COMMISSION
15%
15% 12% 10%
Scope of work/Staff hours/ Fees
• Agency evaluation• Sales & Market shares• Campaign post test• Brand tracking• Media efficiency
ROI expert and Auditors
EXCLUSIVITY/GENERALIST TRADE OFF
GROWTH OF SPECIALIZED AGENCIES
DIGITAL REVOLUTION
TODAY IN THE US AND ASIA
TOMORROW ALL OVER LATIN AMERICA
GRACIAS !
Related Documents
