1. Where Good Ideas Come From An Overview by Tracy Brown 2. Steven Johnson Has The Answers 3. Cultivate A Hunches 4. Write It Down 5. Be Messy 6. Take A Walk 7. Embrace Serendipity 8. Accidental connection 9. Foster Environments 10. Generate Mistakes 11. Be Wrong 12. Get A Hobby 13. Hobbies Solve Problems 14. Frequent Coffee Houses 15. Web Surf 16. Follow Those Links 17. Recycle Ideas 18. Collaborate 19. Embrace These Principles 20. The End