Gonzales - Extending your brand through facebook

Social Media 101

Extending Your Brand Through Facebook and Twitter

Rick Gonzales

• Vice President, Florida

• Employment/Recruitment Expert

• Skilled in Internet Employment Marketing

• Degree in Business Management

Jobing

• Founded in 1999

• Mission is to connect local employers and local job seekers

• Local job board community and SaaS suite of technology application for web,

mobile, social media, search & video recruiting

About Me

Why Engage in Social Media •  How these outlets can improve recruitment efforts

How to Use Social Media •  The basics of Facebook and Twitter

Examples of Effective Campaigns •  Real world examples of social media success

Agenda

Why Engage in Social Media

What is Social Media?

What’s Your Definition?

A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content                                                     -- Andreas Kaplan &                                                                       Michael Haenlein  Source: Wikipedia 

Definition of Social Media

It’s the information I want From the people I want to hear it from

When I want to hear it And I can join in whenever I want

Simplified Social Media

Lay the foundation by learning the basics before you begin a social media strategy

•  What are the most popular channels? •  How do I use those channels? •  What are my goals?

Social Media Fundamentals

How to Use Social Media – Facebook

750,000,000 users More than 700 billion minutes/month on Facebook More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month Source: Facebook.com

About Facebook

Average User:

•  50% log in every day •  55 minutes/day •  130 friends •  Connected to 80 community pages, groups, events •  Creates 90 pieces of content each month

Source: Facebook

About Facebook

Strengthen Brand Build Candidate Pipeline Learn More about Candidates and Customers

Why Facebook?

Pages

Facebook Accounts

Profiles

Groups

People Who “Like” You

•  This is your network

•  People simply click the “like” button

•  They can see your posts

•  Their posts go on your news feed

•  Encourage current/potential employees to like your page

Facebook Page

Provides General Info

•  Founded Date

•  About

•  Mission/Values

•  Website Link •  Likes/Interests

•  Photos/Videos

Facebook Page

Basic Terminology

•  Status Update

•  Friend or Like

•  Wall

•  News Feed

•  Tag

•  Comment

Facebook Page

How to Use Social Media – Twitter

Fasted Growing •  195 Million Users

Real-time Activities

•  52% of Users Update their status daily

Charlie Sheen Set a Record with More Than 1 Million Followers in 24 Hours!

About Twitter

Reach a Wide Audience

Huge Search Network

Ample Referral Opportunities

Why Twitter?

There is only one type of account available

Twitter Accounts

One Photo Name Location Web link 160 Character Summary

Twitter Profile

Followers

•  This is your network •  You don’t have to follow everyone who follows you •  Your twitter feed is populated by your network’s updates

•  Your updates are not limited to your network

Twitter Accounts

Basic Terminology

•  Tweet –  140 character maximum public update

•  Follower –  User in your network

•  Mention –  When someone uses your name in a public tweet

•  Direct Message –  Private message between users (*Note to DM both parties must

be following each other) •  @reply

–  Public response back to a twitter user •  Hashtag

–  Adding the “#” to make a word searchable

Twitter Accounts

Bit.ly •  Website allows you to shorten web

links to maximize character use

Less Formal Text

•  i.e & for the word “and” •  2 for “to”

Twitter Tips

Effective Social Media Campaigns

What They are Doing Right

•  Identified a target market (candidates)

•  Continuous, fresh content

•  Engage Facebook community with questions

•  Respond to all comments

•  Great use of visuals with photos and videos

•  Allow candidates to apply for jobs directly from Facebook

Facebook Example – King Soopers

What They are Doing Right

Facebook Example – King Soopers

What They are Doing Right

•  Identified a target market (candidates) •  Continuous, fresh content •  Drive candidates to their Career Center •  Include multiple hashtags •  They aren’t concerned with number of followers

Twitter Example – Sport Chalet

Questions?

Contact Me

Rick Gonzales Vice President, Florida

Jobing

[email protected] 1-866-376-9651