Goldilocks

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History, Market, and Excellence

Service and Reliability, Operating System, and Breakthroughs

Franchise Scheme, Recruitment and Selection, and Training and Development

Introduction

Rewards and Compensation, and SWOT Analysis

Reasons for choosing Goldilocks:• Well-established name• Accessibility in the region and the city• Defined target market• Familiarity to the product and the

establishment

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Introduction


1996 - two sisters Milagros and Clarita, and their sister-in-law, Doris, decided to open a small bakeshop along to the Pasong Tamo Street, Makati.A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“Over the years, Goldilocks did prosper, but not due to mere luck.Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees.

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Introduction


Filipinos of all agesIcon: a golden- and curly-haired lass

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Introduction


Superbrand Seal of RecognitionHall of Fame in both the Bakeshop and FranchiseOutstanding Filipino Retailer for 2006 in the Food Retail category

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Introduction


Goldilocks provides:– continuing support and advisory services on

store operations, local store marketing plans, financial data analysis, and market development-all designed to enhance the franchisee’s store management skills.

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Introduction


Goldilocks’ comprehensive training and quality systems provide the framework to support its growing network of stores.It is committed to constantly innovate and provide quality products and services.

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Introduction


Decorate Your CakeGo LitePinoydeliBitbit PacksHappy Goldi Birthday PartyJumbo Combo Meals, and many more.

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Introduction


BAKESHOP

Franchise fee*P 800,000 (VAT

exclusive)

Investment Cost Est. P 6 to 8M

Store Size

Requirements

Minimum of 60 sqm

Maximum of 80 sqm

FULL

STORE

Franchise fee*P 1.2 M (VAT

exclusive)

Investment Cost Est. P 10 to 13M

Store Size

Requirements

Minimum of 150 sqm

Maximum of 200 sqm

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Introduction


Submission of application letter

Schedule for training

Complying the requirements(if pass the interview)

EXAM

Initial interview

Interview with the store manager( if pass the initial interview)

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Introduction


Qualified to be Goldilocks employee undergoes a training for one month at Davao City.The company gives its employees a seminar three times in a year. The company also gives a three-day of retreat to their employee, once in a year at Davao city. Goldilocks gives their employee an activity that will keep their employee to have a consistent knowledge on handling business.

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Introduction


Employees are given Php. 100.00 a month if an employee has no absences as well as lateness.A free meal is given if an employee will able to sell 5 cakes within the day.December: the company will give a target sale for a store and if that target market will be met with the participation of the employees, incentives will be given to the employees.

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Introduction


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Introduction


Goldilocks

Documents

market development

breakthroughs franchise

training introduction

development rewards

introduction franchise

swot analysis employees

swot analysis schedule

swot analysis reasons