GoldenGate Acquisition Overview September 29, 2009 Miranda Nash Senior Director.

GoldenGate Acquisition OverviewSeptember 29, 2009

Miranda NashSenior Director

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What is GoldenGate?

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• Market Leader in Real-time Data Integration

• Extends Oracle’s data integration capabilities with the fastest, most scalable real-time data integration across heterogeneous systems

• Enables zero downtime of business-critical databases and applications during migrations and upgrades

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GoldenGate is Strategic to Oracle

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• Best-in-class leader in real-time data solutions• Complements existing Oracle products

• Continuous Availability for heterogeneous systems

• Real-time data access for Reporting & BI/EPM• Zero-downtime migrations / upgrades to Oracle

Database and Applications

• Over 400 customers with 4,000+ implementations across Fortune 500 companies: Financial Services, Communications, Healthcare, Public Sector, Retail & Utilities industries

• Top 3 of 5 largest commercial banks • Top 3 of 3 busiest ATM networks• Top 7 of 10 financial data services companies• Top 4 of 5 telecommunications providers• Top 3 of 5 largest food & drug stores

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• Significant problem that customers are trying to solve

• Solutions which address both high availability and real-time integration for mission critical applications

• Large Market Opportunity• GoldenGate beat the market at over 40% y-o-y

growth for FY09• $3 billion market today for Data Integration and

Tools includes Dynamic Data Movement (1) • $2 billion market today for Database Tools

Market includes Data Replication (2)

• Analysts agree that companies are investing in real-time data movement and integration software

• Dynamic Data Movement segment grew at 3 times the overall data integration segment (1)

Why Should Oracle Sales Care?Important Problem with Significant Revenue Opportunity

1) Worldwide Data Integration and Access Software Forecast and Vendor Shares, IDC, 2009. 2) Worldwide Database Development and Management Tools Forecast and Vendor Shares, IDC, 2009.

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Industry Proof Points

“Oracle will become more competitive in data integration tools and may enhance its high-availability products by buying GoldenGate.”

Ted Friedman, Gartner

“Oracle will become more competitive in data integration tools and may enhance its high-availability products by buying GoldenGate.”

Ted Friedman, Gartner

“This is a critical requirement to enable high volume data extraction to support real-time data warehousing and BI, as well as master data management and other operational use cases.”

Rob Karel, Forrester 

“This is a critical requirement to enable high volume data extraction to support real-time data warehousing and BI, as well as master data management and other operational use cases.”

Rob Karel, Forrester 

“It's quite a catch for Oracle in that it's a significant addition to its data warehousing and BI portfolio.”

James Kobielus, Forrester

“It's quite a catch for Oracle in that it's a significant addition to its data warehousing and BI portfolio.”

James Kobielus, Forrester

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Real-Time Information Access for Intelligence & Decisioning

• Instantly available Data for Reporting• Access to Key Information for Analysis

• Across Heterogeneous Systems

Real-Time Business

Operations

Customers Demand Continuous Real Time DataWhile Lowering IT Costs and Gaining Operational Efficiencies

Continuous Availability of CriticalApplications and Data

• Continuous Uptime in event of disaster• No downtime during planned outage• Load balancing & Data distribution

Lower IT Spend & Improve Efficiencies

• Choose best system for need• Modernize Legacy Systems

• Offload for reporting

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Oracle GoldenGateThe Solution for Enterprise-wide Real Time Data Needs

Real-time information

Oracle GoldenGate delivers real-time access of real-time information, enabling companies to dramatically improve the availability, reliability, and performance of critical data across enterprise systems.

Database and applications, Mixed sources, distributed systems, legacy,

OLTP, OLAP

Mission Critical Applications & Data,

Business Intelligence, Reporting for

Customers, Partners & Employees

Real-time Access

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Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs

Log Based, Real-Time Change Data

Capture

Heterogeneous Source Systems

EDWODS

EDW

Disaster Recovery, Data Protection

Zero Downtime Migration and Upgrades

Operational Reporting

Real-time BI

Standby(Open & Active)

ReportingDatabase

OGG

ETL

ETL

Query Offloading

Data Distribution

• Standardize on Single Technology for Multiple Needs

• Deploy for Continuous Availability and Real-time Data Access for Reporting / BI

• Highly Flexible• Fast Deployments• Lower TCO & Improved ROI

Oracle GoldenGate Technology Differentiators

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Oracle GoldenGate provides low-impact capture, routing, transformation, and delivery of database transactions across heterogeneous environments in real-time

Performance

Extensible &

Flexible

Reliable

Key Differentiators:

Non-intrusive, Low Impact, Sub-second latency

Open, modular architecture - Heterogeneous sources & Targets

Maintains Transactional Integrity - Resilient against interruptions and failures

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Active Data Guard

Direct Memory Access

Read On-Disk Logs

SQL

Direct Write to Logs

Oracle Products for Data MovementComparing How They Work

Redo in Memory Buffer

GoldenGate

Data Integrator

Disaster Recovery & Data Protection

Real Time Data Integration & High Availability

SQL Query Multi-step, Complex SQL

Data Integration for Data Warehouse & SOA

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Comparing GoldenGate & Streams

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GoldenGate is Oracle’s strategic replication solution

Lead with GoldenGate

• Highly customizable and flexible• Optimized for Oracle Database• Few large references

Oracle Streams

• Out-of-the-box solutions• Broad heterogeneous support• Excellent reference base

Oracle GoldenGate

Question: I already have Streams for free? Why buy GoldenGate?• Better ROI overall: GoldenGate is lower cost to implement and maintain• Enterprise-wide solution: GoldenGate easily expands to new use cases• Support for Streams continues: Continue to use Streams where it’s deployed

Streams continues to be a supported Oracle Database feature

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Oracle Products Packaging and Pricing

Oracle Products Description License List Price

Oracle GoldenGate NEW!

Includes GoldenGate and Active Data Guard on Oracle DB

$17,500 / CPU

Oracle GoldenGate for Mainframe

NEW!

Includes GoldenGate for

HP Non-Stop and IBM DB2 on Mainframe

$100,000 / CPU

Oracle Data Integrator Enterprise Edition

No Change

Sold by FMW Reps$23,000 / CPU

Active Data Guard Higher Price with 11gR2

Database Option$10,000 / CPU

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Key Plays for Oracle GoldenGate

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Solution – Query Offloading

• Cost Reduction • Improve Resource Utilization

Find a solution that can transfer our data in real-time, keeping up with data volumes and meet future business needs. In actuality, GoldenGate was the only solution that handled all three requirements with ease.” – J Seelan, DBA Manager, 1-800-Flowers.com

CHALLENGES / OPPORTUNITIES

• Optimize OLTP system performance –offload all query activity

• Reduce TCO via platform changes and segment “lookers” from “bookers”

• Handle growing data volumes and support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE)

• Maintain data integrity across all systems

GoldenGate PROVIDES• Supports 1.6TB of data movement per day

to read-only servers• Source– Oracle 10g | Target – MySQL• Current plans to migrate to Oracle 11g on

both source and target.

RESULTS

• 80% TCO Reduction – Millions $$ saved

COMPANY OVERVIEW

A world leader in the travel marketplace, Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry

Query Offloading Case StudyQuery Offloading Saves Millions $

“Bookers vs Lookers”

Solution – Continuous Availability

Disaster Recovery / Data Protection Zero-Downtime Migration / Upgrade Data Distribution / Synchronization

“We believe this is the only product on the market that can meet our demands for 99.95% database availability, performance and scalability.”

Chris Uriarte, CTO, Retail Decisions

COMPANY OVERVIEW

Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.

CHALLENGES / OPPORTUNITIES

• Experiencing exponent growth and stringent carrier SLA’s to meet growing demand for Blackberry devices

• Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants

• All plants see same data and can move devices based on regional demand

GoldenGate PROVIDES• Active-Active configuration provides same data

across worldwide plants• Improved system performance & response

times• Zero downtime DB migration to new version

using phased approach

RESULTS• All of manufacturing from VP to engineer

on plant floor can access most up to date info.

Continuous Availability Case StudyHigh Availability of Manufacturing Application Meets Stringent SLAs

Complementary and Used Together Active Data Guard and GoldenGate

Central HubActive Data Guard Physical Standby

GoldenGate Source &

Target

GoldenGate Targets

GoldenGate Target

GoldenGate Source &

Target

Continuous Availability

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Example of a how a global hub & spoke manufacturing operation may be deployed using both Active Data Guard and GoldenGate

Solution – Real-time Data Integration

Operational Reporting Real-time Business Intelligence

“Accessing the data in real time using GoldenGate we can immediately see if we’re profitable and if our business processes are working.”

- Sam Peterson, SVP Technology, Overstock.com

CHALLENGES / OPPORTUNITIES

• Maintain high quality customer service in competitive market – reduce churn!

• Centralize customer information for a single view to support sales, marketing, support & field service

• Significantly reduce data latency in central data warehouse for all queries & reports – edict for < 15 minutes!

GoldenGate PROVIDES• Real-time data integration from Siebel CRM

on Oracle to central Teradata Warehouse• 1,500 service agents log 600,000 customer

calls p/day• GoldenGate moves 150-200 million records

per day with 1.5 second latency.

RESULTS• Significantly reduced churn by 25%• All business units have access to real-time

business data.

COMPANY OVERVIEW

DIRECTV is a $17 billion provider of satellite-based television services. DIRECTV’s 7,500 employees operate the company’s broadcast centers, monitor satellites, and deliver service to about 17 million U.S. and over 5 million Latin American customers.

Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn

Product PositioningData Integration for Business Intelligence

• Data Warehouse LoadingFor Typical Data Warehouse, Position Data Integrator

Enterprise Edition• ODI-EE has GUI design environment for ETL developers• ODI-EE has basic changed data capture for typical ETL

situations• ODI-EE has rich transformations and ability to add-on Data

Quality

Upsell to Add GoldenGate to ODI-EE or 3rd Party ETL• When sensitivity about source system invasiveness is high• When very low latency is critical• When transactional integrity in the data warehouse is

important

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Sources: Legacy,

Packaged Apps, OLTP

Databases

Target: Enterprise

Data Warehouse or Data Mart

Read from DB

Logs

Continuous Updates

Typical Data Warehouse

ODI-EEODI-EE

Sources: Legacy,

Packaged Apps, OLTP

Databases

Target: EDW or

Data Mart

Real Time Data Warehouse

ODI-EEODI-EE

OGG OGG

Product PositioningData Integration for Business Intelligence

• Operational BIPosition GoldenGate for Offloading, BI Publisher for

Reporting• Remove the concerns of transaction system operations teams

about operational BI

Upsell to Add ODI-EE and DW: Combine Operational and Analytical BI

• Get combined benefits of insight into current business state with the deeper analysis and historical context of a traditional data warehouse

• Load the data warehouse by running ELT off of the ODS to streamline processes and avoid load on transactional system

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Sources: Legacy,

Packaged Apps, OLTP

DatabasesTarget:

ODS

Non-Invasive Operational BI

OGGOGG

Sources: Legacy,

Packaged Apps, OLTP

Databases

Operational and Analytical BI

Target: ODS and

DW

OGGOGGODI

Oracle 10g

Linux

Oracle 9i Oracle 10g

Linux AIX

Business Challenges: Improve Business Intelligence by reducing data

latency for the data warehouse Gain a single view of the customer to better

understand purchasing habits, refine marketing campaigns to be more targeted

Offload reporting activity from Shopping production system

Solution: Enabled operational Teradata EDW with real-

time data integration from e-commerce systems

Integrate with Oracle Data Integrator for complex data transformations

Real-time reporting only production replica

Results: Customer analysis now done in minutes, rather

than days Dashboard reports using real-time data for P&L

& customer profitability Google Adwords adjusted based on real-time

data reports Ranked #4 in customer service by National

Retail Federation

“Accessing the data in real time using GoldenGate we can immediately see if we’re profitable and if our business processes are working.”

- Sam Peterson, SVP Technology, Overstock.com

Oracle 9i Oracle 10g

Linux Linux

Read-Only Reporting

Case Study: Overstock.comEnterprise Solution for Enhanced Intelligence

ODI

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Key Qualification Questions

How do you improve resource utilization across OLTP and standby systems?

How do you lower costs on operational systems and direct all query traffic to a live standby database?

Do you need to meet very high standards for data availability across heterogeneous systems?

Do you need to migrate applications and databases but you cannot afford any downtime or impact to business processes?

How do you distribute data across geographies to ensure all users have access to the same data?

Query Offloading

Continuous Availability

Key Qualification Questions

Do you need access to the most up-to-date information in critical applications without impact to source systems?

Do you want to lower costs by directing all report activity to a secondary system and still have access to the most up-to-date information?

Do you need to populate your data warehouse from diverse systems and load with very low latency?

Are your business users demanding more up-to-date information in the data warehouse for operational look-ups and improved analytics?

Are your data volumes growing and business demands increasing such that you can no longer meet shrinking batch windows?

Real Time Data Integration – Operational Reporting

Real Time Data Integration – Real Time BI

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How You Benefit in APAC

Direct:

Prime: FMW Reps 100%

Co-prime: TSR / TSM 100%* Effective after LEC (expected October 1) * Effective after LEC (expected October 1)

Secondary:

GoldenGate helps TSMs sell more database

Benefits to BI reps

27Oracle Confidential - Internal Only

Resources

Key Oracle Contacts

Rudy Leung APAC Sales

Miranda Nash Data Integration Product Management

Dain Hansen Data Integration Product Marketing

Ed Zou Fusion Middleware Product Management

Resources

Oracle.com/GoldenGate Available Now

Otn.oracle.com/goto/GoldenGate Available October 1

Internal PM Materials http://aseng-wiki.us.oracle.com/asengwiki/display/GoldenGate

Available October 1

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