Golden Gate Bridge - All Electronic Tolling Mary Currie, Director of Public Affairs Dana Fehler, Director of Marketing and Communications Presented to Board of Directors, Golden Gate Bridge, Highway and Transportation District November 16, 2012 Overview of Public Outreach Plan
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Golden Gate Bridge - All Electronic Tolling Mary Currie, Director of Public Affairs Dana Fehler, Director of Marketing and Communications
Overview of Public Outreach Plan . Golden Gate Bridge - All Electronic Tolling Mary Currie, Director of Public Affairs Dana Fehler, Director of Marketing and Communications Presented to Board of Directors, Golden Gate Bridge, Highway and Transportation District November 16, 2012. - PowerPoint PPT Presentation
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Golden Gate Bridge - All Electronic TollingMary Currie, Director of Public Affairs
Dana Fehler, Director of Marketing and Communications
Presented to Board of Directors, Golden Gate Bridge, Highway and Transportation District
November 16, 2012
Overview of Public Outreach Plan
Public Outreach Plan All Electronic TollingObjective Inform Key Audiences About New Toll Payment Options to Ensure Success of
Conversion.
Key Messages(1) All Electronic Tolling Technology Works in USA and Around the World: Golden
Gate Bridge will be the first major bridge in the USA to implement full conversion.
(2) Customer Convenience: No more stopping and no more fumbling for cash.
(3) Customer Choices: FasTrak and Pay-By-Plate offer increased flexibility with myriad of ways to pay a toll using cash, check, or credit card.
(4) Southbound Congestion Relief: Faster travel times & improved air quality at the Toll Plaza.
(5) Cost Savings to District: $19 million over an eight-year period following conversion.
Technical Tools• Create Content for 511 and www.511.org.• Utilize Traditional and Social Media Monitoring Software. • Develop Extensive Email Contact Lists.• Build ** Network to Get Toll Information To Customers’ Cell Phones via