Going Viral with Video Content Marketing Geert Coppens CEO, Explania.com Internet World – May 11, 2011
Sep 01, 2014
Going Viral with Video Content Marketing
Geert Coppens CEO, Explania.com
Internet World – May 11, 2011
About Explania• Development of high-quality multimedia content for:
– Content Marketing and Market Education– Corporate Communication & Product Marketing– E-learning & People Development
• Hosting and distribution via Explania.com• For delivery on any screen: PC, TV, mobile, tablet…• In multiple languages (>20, including Chinese, Arab, Russian, …)
• To help our customers reach their business objectives
Some Customers
Going Viral with Video Content Marketing
Agenda
What is Content Marketing?Why Video?Viral ContentImpact on SEO
Going Viral with Video Content Marketing
Content Marketing:Stop selling, start giving
Explania.com - 2011
Explania.com - Timo Mouton - 2011
www.willitblend.com
Explania.com - 2011
“Regardless of what business you’re in, you’re really in the content business.”
Gary Vaynerchuk
Explania.com - 2011
Joe Pulizzi
Explania.com - 2011
Joe Pulizzi:
“Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage
a clearly defined and understood target audience – with the objective of driving profitable
customer action.
Explania.com - 2011
What Content Marketing is NOT
Explania.com - 2011
Going Viral with Video Content Marketing
Explania.com - Timo Mouton - 2011
Why Focus on Video?People are busy and impatientShort attention spansSound, motion, interaction grab and keep attention
Explania.com - 2011
Joe Pulizzi:
“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in
reconciling neutral content with a positive return.”
Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
Explania.com - 2011
Video drives Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain video78% of Internet users watch video3,4 minutes average video length
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Video drives Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos viewed each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Video drives SEOSearch generates highest volume to web video contentVideo SEO is 53 times more likely to drive a first page result than traditional SEOCTR rates are higher in video results
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Going Viral with Video Content Marketing
Explania.com - Timo Mouton - 2011
Embedding: Viral Distribution
When do people share content?
EntertainingFunWeirdAmazing
InformativeRelevantValuable
Interesting
Explania.com - 2011
Social Media: Viral Spreading
How Viral Video can Improve SEO Results
A few Tips & TricksMap your ecosystemCommunicate to your ecosystemKeep feeding the birds
Explania.com - 2011
Explania.com - Timo Mouton - 2011
Internet Sources 01/12/2010 – 26/01/2011:http://www.reelseo.com/content-marketing-video-social-media/http://www.reelseo.com/video-xml-sitemaps-video/http://contentmarketingtoday.com/category/content-marketing/video/http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/http://www.webvideomarketing.org/http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/http://www.emarketer.com/Article.aspx?R=1008070http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educatedhttp://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Videohttp://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-loucahttp://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-materialhttp://www.toprankblog.com/2011/01/content-marketing-tips-5/