Viral Video Content Marketing Going viral with Video
May 17, 2015
Viral Video Content Marketing
Going viral with Video
Viral Video Content Marketing
Timo MoutonOnline Marketing Manager Explania@stimorolthy
www.explania.comwww.twitter.com/explaniawww.facebook.com/explania
Viral Video Content Marketing
Agenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
Viral Video Content Marketing
Why focus on Video?Too much dataPeople are busy and impatientShort attention spansInteractive
Viral Video Content Marketing
Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
Viral Video Content Marketing
Video is driving Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain videoSEO! 53 times more likely to drive a first page result than traditional SEO
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Viral Video Content Marketing
Video is driving Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos watched each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
Viral Video Content Marketing
How long is a link alive?
http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
Viral Video Content Marketing
“Regardless of what business you’re in, you’re really in the content business.”
Gary Vaynerchuk
Viral Video Content Marketing
Viral Video Content Marketing
So…
Viral Video Content Marketing
The King is Back!
Viral Video Content Marketing
6 rules of Content Marketing
Non PromotionalRelevant to Target AudienceRelevant to your CompanyClose a GapWell-MadeGive Proof
Source: http://www.youtube.com/watch?v=UDvan57wGXc
Viral Video Content Marketing
When do people share content?
EntertainmentFunWeird stuffAmazing
InformationRelevance
ValueInteresting
Viral Video Content Marketing
How to go viral?
Viral Video Content Marketing
Embedding: Viral Spreading
Viral Video Content Marketing
A few Tips & Tricks
Use all your channelsEnable sharingMap your Ecosystem
Viral Video Content Marketing
Advertiser Visibility and CTA
Viral Video Content Marketing
Case Study: Edenred Ecocheques
Viral Video Content Marketing
Embedding Viral
Viral Video Content Marketing
Some Statistics (Edenred - 2010):
Embeds NL: 92Embeds FR: 46Loads NL: 201.778Loads FR: 75.524Views: 50% of loads
Viral Video Content Marketing
ROI?CTR NL: 11%CTR FR: 14%Target Group
Viral Video Content Marketing
About UsMultimedia company specialized in animated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages
Viral Video Content Marketing
They trust us