Going Viral: Maximize Social Media & Raise More Money

GOING VIRAL

Maximize your social media and raise more money!

INTRODUCTIONS

Jen Newmeyer

Digital Media Manager@CharityJen

Good News Gal

Molly Rivera

Digital Communications@MsMollyRivera

Cheese Wiz

Food Bank of Central & Eastern NC#CreateGoodNC

OVERVIEW

Supercharge Your Network

Spark All Available Channels

Electrify Your Genius

#CreateGoodNC

SORRY…

#CreateGoodNC

CAMPAIGN SUCCESS: #GIVINGTUESDAY

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

Revenue

2012 2013 2014

0

600

1,200

1,800

2,400

3,000

3,600

Website Hits

2012 2013 2014

CAMPAIGN SUCCESS: #FOODBANK24

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

Revenue

2012 2013

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Website Hits

2012 2013

CAMPAIGN SUCCESS: #HOLIDAYMEALS

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

Revenue

2012 2013 2014

28,000

35,000

42,000

49,000

56,000

63,000

Website Hits

2012 2013 2014

SUPERCHARGE YOUR NETWORK

Get people talking about

your cause!

SOCIAL MEDIA AMBASSADORS

Networked Volunteers Using Social Media Powers for Good

ESTABLISH A PLAN What do you want shared? How often? Set up Communication Methods Develop Training Documentation Determine Recognition

#CreateGoodNC

VOLUNTEER ACQUISITION Utilize Existing Volunteer Base Attend Networking Events Post Information on Your Website Share on Social Media Include Opportunity in Newsletters

#CreateGoodNC

TRAINING Create a Welcome Packet Provide Organizational Talking Points Include Them in Campaign Promotion Consider a Tour or Annual Meeting

#CreateGoodNC

ENGAGEMENT & RETAINMENT Consistent Newsletters Offer Networking Opportunities Utilize #FF on Social Media Consider Renewal Process

#CreateGoodNC

SPARK ALL AVAILABLE CHANNELS

Let no stone be unturned!

Utilize multi-channel planning for every

campaign.

DIGITAL ADVERTISING Facebook Ads & Boosted Posts Twitter Ads & Analytics Google AdWords… Y’all have a Google

Grant?

#CreateGoodNC

TRADITIONAL OUTREACH Direct Mail Email Newsletters Print Newsletters Press Releases

#CreateGoodNC

CAMPAIGN TIPS Establish a Goal & Show Impact Decide on a Hashtag Create Promo Graphics & Banner Photos Say Thank You!!

#CreateGoodNC

ELECTRIFY YOUR GENIUS

Don’t be afraid to pursue

your creative ideas!

24 HOUR TELETHON

24 Hours of Streaming Video to Raise $50,000

TOOLS USED CREATIVELY Streaming Video Interviews & Entertainment Dunk Tank!

#CreateGoodNC

BE PREPARED FOR SETBACKS

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

Revenue

2012 2013 2014

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Website Hits

2012 2013 2014

ANALYZE & REGROUP Be prepared to eliminate Get ready for hard conversations Build on success

#CreateGoodNC

RECAPLet’s go over the

highlights!

RECAP Super Charge Your Network

Consider a Social Media Volunteer Program Spark All Channels

Digital, Mail, Newsletters, Press Releases Electrify Genius

Think outside of the box…Utilize the talents of your friends or

volunteers

#CreateGoodNC

THANK YOU!

Connect with us…Jen Newmeyer :: @CharityJen

Molly Rivera :: @MsMollyRivera

Food Bank :: @FoodBankCENC

#CreateGoodNC