Recruiting around the globe The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
Oct 19, 2014
Recruiting around the globe The Network & Intelligence Group
October 1 2009, Geert-Jan Waasdorp
© 2009, The Network, Intelligence Group
Intelligence Group• Research and consultancy firm
specialized in recruitment marketing. • Advice based on research and
experience.• Active in the international labor market
since 2006. • Author of the international recruitment
manual.
© 2009, The Network, Intelligence Group
Research 2006
2006
• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs
& Intelligence Group
© 2009, The Network, Intelligence Group
International recruitment strategy
Employers
Employees– Coincidence, International career,
Focused ambition– Different motives and different
media
© 2009, The Network, Intelligence Group
Research 2006 vs 2009
2006
• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs
& Intelligence Group
2009
• 40 countries• 66.019 completes• Worldwide• The Network &
Intelligence Group
© 2009, The Network, Intelligence Group
Trends?• Increasing willingness to move abroad
-> 62% to 72%
• Increasing intension to stay longer-> 29% to 46%
• The downturn/recession stimulates a broader orientation
• Domination of Internet/Job boards, Search engines and Social Media
• The labor market is getting more flat
© 2009, The Network, Intelligence Group
Trends?• Increasing willingness to move abroad
-> 62% to 72%
• Increasing intension to stay longer-> 29% to 46%
• The downturn/recession stimulates a broader orientation
• Domination of Internet/Job boards, Search engines and Social Media
• The labor market is getting more flat
In the UK
© 2009, The Network, Intelligence Group
© 2009, The Network, Intelligence Group
What is distinctive,in general, of the laborforce in the UK vs worldwide?
What is distinctive,in general, of the laborforce in the UK vs worldwide?
© 2009, The Network, Intelligence Group
Pull factors• Acceptable travel time• Challenging job, variation in work
Job orientation (media)• Uses 5,4 ways to find a job (world average: 4)
1. Recruitment Agency 73%
2. Online jobboards 73%
3. Search engines (Google, Yahoo, Live…) 56%
4. Company website 54%
5. Local newspaper 53%
N=2.613
Leaving the UK
• 46% is willing to work abroad1. USA 2. Australia 3. Canada 4. Spain 5. New Zealand
• 60% prefers country over city
© 2009, The Network, Intelligence Group
…but which city do they prefer?
© 2009, The Network, Intelligence Group
1. New York 2. Sydney 3. Paris 4. London 5. Dubai 6. Barcelona 7. Amsterdam 8. Toronto 9. Madrid 10. Rome
…but what city do they prefer?
© 2009, The Network, Intelligence Group
© 2009, The Network, Intelligence Group
What is the most distinctive reason
to leave the UK?
© 2009, The Network, Intelligence Group
Who wants to come to the UK?
© 2009, The Network, Intelligence Group
1. India 68% 2. Malaysia 67% 3. Denmark 64% 4. Sweden 63% 5. Hungary 63% 6. South-Africa 60% 7. Lithuania 60% 8. Finland 59% 9. Italy 59% 10. Poland 58%
Who wants to come to the UK?
© 2009, The Network, Intelligence Group
Why?
© 2009, The Network, Intelligence Group
Strong global competition
UK and London score high, but….– UK is more on the long list, not
always on the short list. – Direct competition from:
• United States 68% • Australia 51%• Canada 51% • And many more….
How to look for a job in (to) the UK?
To the UKAccomodation 72%Standard of living 64%Comfortable social environment 50%Relocation arrangements 47%Opportunities to learn languagues 45%Taxes 42%Local Facilities 40%Transport links 39%Interesting career opportunities for my partner 30%Climate 24%Contacting other foreign employees 23%Advice on schools and universities 21%Availabilty of a relocation manager 18%Ability to commute from the countryside 17%Special section on the website for foreigners 15%Local shopping/entertainment 14%
If you are considering working in the UK, what information is important to get from the company you
would like to work for?
© 2009, The Network, Intelligence Group
International Recruitment Case
The Case
A pan European campaign to recruit the Managing Director of a European Union agency
Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
Analyses
A pan European campaign to recruit the Managing Director of a European Union agency
Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
Where is the potential?
How to attract?
Target Group
Opportunity to broaden experience 58%
Better career opportunities 46%
Meet new people/build a new network 45%
To have a better standard of living 38%
Get to know different cultures 33%
How to attract?
Target Group Total Index
Opportunity to broaden experience 58% 61% 95
Better career opportunities 46% 52% 89
Meet new people/build a new network 45% 23% 194
To have a better standard of living 38% 46% 82
Get to know different cultures 33% 27% 124
How to reach?
Target Group Total Index
Search Engines 55% 48% 114
Foreign Recruitment Agencies 53% 34% 157
Corporate website of the company 48% 41% 116
People I know 46% 43% 108
International job boards 36% 43% 84
National job boards 31% 25% 123
International magazines 24% 11% 207
Job boards abroad 20% 34% 58
International newspapers 17% 15% 113
Online communities/Social networks 14% 35% 41
Local ambassy 8% 12% 67
How to reach?
Questions?
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