Going Native:Where Sponsored Content Fits In Kimberley Smith Director, Digital Content & Innovation
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Going Native: Where Sponsored Content Fits In
Kimberley Smith
Director, Digital Content & Innovation
Whatarewetalkingabout?
“Disguisedadvertising”
Nativeadvertisingisthedistributionofcontentmarketing
Label it
Insights
Quality
Context
Sponsoredcontent:3mainroads
Publisher
1. Greatcontentwins(ContentisKing)
2. Withoutanaudienceyou’renothing(DistributionisQueen)
3. Betransparent(Don’tbeaJoker)
Thank You
Kimberley Smith
Director, Digital Content & Innovation
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