Going Mobile

Going mobilethe next digital gold rush

me:helped prepare the framework for Technology in Education for an Apple partner in Asia-Pacific.Implemented projects on both educational and enterprise sectors.Multimedia practitioner for more than 10 years.Has vast experience in print, web, video and e-learning production, workflow and distribution.A faculty of DLS-CSB for almost 10 years.

The oldest publishing house and the oldest university press in the world.

Academic and educational publisher, with a regional structure operating in Europe, the Middle East and Africa (EMEA), the Americas, and Asia-Pacific

my companyParent companyUniversity of CambridgeStatusActiveFounded1534Country of originEnglandHeadquarters locationCambridge, EnglandDistributionWorldwideNonfiction topicsScience; technology; medicine; humanities; social sciences; English language teaching; educationRevenue213.3 million GBPOfficial websitewww.cambridge.org

my job:develop a wide range of innovative digital products and work with editors to develop product concepts oversee every aspect of product development through to publication. project managing mobile and tablet app developmentlearn from current trends, apply them in our products.

Talk Outline:Why mobile

Web print a/v in 1

1

2

A different skill set

&three

Why mobile?

Why mobile? mobile device shipments have reached the billionth mark, almost ready to surpass desktops and portables.Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from last year.

http://www.readwriteweb.com/mobile/2011/01/2011-mobile-trends-a-look-ahead.php

Why mobile?

Over 200 million dollars have been paid out by Apple to their developers.

App development project revenue will reach $100 billion in 2015.

http://www.readwriteweb.com/mobile/2011/07/app-development-services-market-to-reach-100-billion-by-2015.phphttp://www.research2guidance.com/shop/index.php/application-developer-market-2010-2015Apple Keynote WWDC 2010

by 2014, mobile internet shouldtake over the desktop internet usage.

http://boagworld.com/business-strategy/why-mobile-matters/

Workstations Laptop Tablet SmartphoneRobust Programs

Full web experienceBest computing

performance

Same as workstation except it is much more

portable.Early concept of mobile

Bigger screen size than phones.

Mobile apps.Can be synced

Portable computingMobile apps.

Hand held device.

Requires constant power source.

Limited to work areaBattery driven.

sometimes heavy.App functions are not as robust as full program Small screen real estate.

Content creation and development tool Portable workstation Content consumption

toolPortable content consumption tool

mobile desktops

images courtesy of stock exchange http://sxc.hu

2007

iPod Touch and iPhone

were introduced

The App store is launched.

iOS is made open for app development

Android was announced during the

announcement of the Open

handset Alliance

Google announced the Android Market

on 28 August 2008, and made it available to users

on 22 October 2008

2008

Apple launches iPhone 4, iBook Store

and the iPad

Announces 7,000,000,000

App downloads.

2010

Chinese counterfeiters

have beaten Google to

producing an Android tablet

2011A total of 101 million smart phones were shipped out quarter 1 in 2011. Of them 37.3 million were Android phones while there was nearly half that amount 18.65 million that numbered the iPhones sold in the same quarter.

You can't just ask customers what they want and then try to give that to them. By the time you

get it built, they'll want something new. Steve Jobs

NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect Bill Gates unveils on Nov. 7, 2002, in New York City, the company's new Tablet PC product line

Web print audio and video in 1

A small seed that has grown fast.images courtesy of stock exchange http://sxc.hu

Create content on a computer.

Web Content

Mobile web ContentNative AppWeb App

W

Mobile web ContentNative AppWeb AppHybrid App

W NA WA

W NA WA

Digital products:

Listening Reading Writing

Speaking?Help Practical Test

A

ACTION PLANforIELTS

SettingsProgress ResourcesNotes

mobile websites

smartphone apps

tablet apps

http://blogs.forbes.com/jenniferhicks/2011/07/11/papercut-shows-us-the-future-of-publishing/

...it‘s simply about

enhancing the experience by merging text

with audio,visual and interactive

elements.

http://pushpoppress.com/ourchoice/

All assets are from “Our Choice” Press Kit http://pushpoppress.com/ourchoice/

interactive infographics print-like visuals

videosaudio

essentials: Case study 1:OUR CHOICE APP

same tools, new medium.http://rhymesapp.com/bonus.html

designer using photoshop to polish artwork.

Defining interactions for the developer

Beautiful hand-drawn

Artworks

Case study 2:NURSERY RHYMES APP

new medium, new heights.http://touchpress.com/

Production transforms book into highly interactive,highly informative learning tool.

Case study 3:ELEMENTS APP

Book and iPad format is almost identical...

by leaps and bounds

# 1 Paid App in US# 1 Paid App in UK# 1 Paid App in Canada# 1 Paid App in Italy# 1 Paid App in Germany# 1 Paid App in Russia# 1 Paid App in Sweden# 1 Paid App in Denmark# 1 Paid App in Finland# 1 Paid App in Singapore# 1 Paid App in Poland# 1 Paid App in France# 1 Paid App in The Netherlands# 1 Paid App in Malta# 1 Paid App in Greece# 1 Paid App in Austria# 1 Paid App in Australia# 1 Paid App in Turkey# 1 Paid App in UAE# 1 Paid App in Saudi Arabia# 1 Paid App in Israel# 1 Paid App in Belgium# 1 Paid App in Norway# 1 Paid App in Hungary# 1 Paid App in Malaysia# 1 Paid App in Luxembourg# 1 Paid App in Portugal# 1 Paid App in Czech Republic# 1 Paid App in Spain # 1 Paid App in Ireland# 1 Paid App in Romania# 1 Paid App in New Zealand# 1 Paid App in Latvia# 1 Paid App in Lithuania

# 1 Paid App in Estonia# 1 Paid App in Nicaragua# 1 Paid App in Kazakhstan# 1 Paid App in Argentina# 1 Paid App in Bulgaria# 1 Paid App in Slovakia# 1 Paid App in Slovenia# 1 Paid App in Mauritius# 1 Paid App in Chile# 1 Paid App in Hong Kong# 1 Paid App in Pakistan# 1 Paid App in Taiwan# 1 Paid App in Colombia# 1 Paid App in Indonesia# 1 Paid App in Thailand# 1 Paid App in India# 1 Paid App in Kenya# 1 Paid App in Macedonia# 1 Paid App in Croatia# 1 Paid App in Macau# 1 Paid App in Paraguay# 1 Paid App in Peru# 1 Paid App in Armenia# 1 Paid App in Philippines# 1 Paid App in Vietnam# 1 Paid App in Jordan# 1 Paid App in Sri Lanka# 1 Paid App in Panama# 1 Paid App in Mexico# 1 Paid App in Niger# 1 Paid App in Moldova# 1 Paid App in Honduras# 1 Paid App in Kuwait

Case study 3:ANGRY BIRDS APP

pushing the limits. Case study 4:DEADSPACE APP

Originally developed for these platformsPC

in App purchase model integrated.http://www.ea.com/dead-space-iphone-ipad

SAMARITAN Video game TeaserCreated using the UDK kit

A different skill set

PRE-PRODUCTION

Effort to transform existing content to fit mobile devices.

PRODUCTION POST PRODUCTION

Introduce new assets to the content to produce a richer,more engaging

user experience.

Author- Content Manager-Developer relationship established.

Develop content to fit the new medium. Prepare content for mobile digital consumption.

Ensure app is approved in the digital market, and conforms to standards.

Extensive user testing and quality control is enforced.

General Workflow:

Mobile Folks:Mobile DeveloperUI/UX DesignerProject ManagerContent ManagerQA Specialist

images courtesy of stock exchange http://sxc.hu

Minimum Requirements: • Creative (designers)

• Organized (developers)

• Experience in multiple platforms is preferred

• Information design skills

• Web design and development skills

• solid understanding of UI and UX

• Management skills

images courtesy of stock exchange http://sxc.hu

Profiles:

http://pushpoppress.com

http://www.ustwo.co.uk/

http://touchpress.com/

http://www.rovio.com/

http://www.ea.com/

Resources:Unreal Development Kit http://www.udk.com/download

Apple Developer Portal http://developer.apple.com

GL Basic http://www.glbasic.com/main.php?lang=en&site=order#free

Game Editor http://game-editor.com/Games

Sparrow Framework http://sparrow-framework.org/

Cocos2d Framework http://www.cocos2d-iphone.org

Flixel http://flixel.org/

http://www.cambridgemobileapps.com/http://www.cambridge.org

Credits

Going Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.