Going global...and saving money swisher

Going Global . . . and Saving Money

How Structured Content Saves Time, SavesMoney and Improves Translation Quality

Val Swisher, CEOContent Rules, Inc.

contentrules.com@ContentRulesInc

YOUR CUSTOMERS VALUECONTENT. WE DO, TOO.

At Content Rules, we combinestrategy, optimization, and

development to maximize theeffectiveness of your content and

meet your business needs.

www.contentrules.com

Today, we're going to talk abouthow to improve quality and savemoney on translation.

Let's start with some statistics.

$40 Billion6.5 - 7.5% 95%

TranslationMarket

ConsumersOutsideof U.S.

AnnualGrowth

GALA Common SenseAdvisory

U.S. Chamber ofCommerce

1. Structured Authoring

2. Terminology Management

3. Translation Memory

Structured Authoring

and the

Translation Process

Increased amount of time (and expense) for file handlingPotential for already-translated content to be re-translatedPotential for already-translated content to back to reviewersDesktop publishing for each version in each language

Less content to handle and manageLess likely to change already-translated contentSaves time, reduces churnSaves money

Saves moneySaves timePublish to multiple devicesReuse translations in multiple deliverables

Eliminate Desktop Publishing

TerminologyManagement

TranslationMemory

StructuredAuthoring

Why Manage

Terminology?

OK

Press

Tap

Click

Select

Click OKClick on OKClick the OK buttonClick on the OK buttonClick the buttonClick on the button

Press OKPress on OKPress the OK buttonPress on the OK buttonPress the buttonPress on the button

Tap OKTap on OKTap the OK buttonTap on the OK buttonTap the buttonTap on the button

DogMuttCaninePoochPuppy

Terminology

Terminology

Walk the dog

Feed the dog

Brush the dog

dog

chien

Hund

perro

What is Translation

Memory?

Translation Units

TranslationMemory

dog

chien

perro

Hund

Walk the dog Mit dem Hund ausgehen

Feed the dog Den Hund füttern

Brush the dog Den Hund bürsten

StructuredContent

TranslationMemory

TerminologyManagement

Write once, use manyTranslate once, use many

Say the same thing,the same way,every time you say it

Use already-translatedterms in your sourcecontent

www.contentrules.com

Val Swisher

[email protected]