Convened by: Title Sponsor: Sponsor: Sponsor: Going Global: Implementation Strategies and Tactics
Convened by: Title Sponsor: Sponsor: Sponsor:
Going Global:
Implementation Strategies and Tactics
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Welcome Gared Jones
Vice President, Global Services
Points of Light
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Taking Employee Engagement and
Volunteering Programs Global Wen-Chih O’Connell
Director, Corporate Engagement
Silicon Valley Community Foundation
Motivation / The Need
SVCF makes corporate grantmaking and employee engagement easy and more powerful
Effectively taking employee engagement global requires country-specific customization
Practitioners lacked a one-stop-shop for useful, actionable research on introducing employee engagement programs to specific countries
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Methodology
Literature Review
In-depth Interviews
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Report Structure
Global Findings
Country Profiles
• NGO Landscape
• Advice from the Experts: What does it mean to be locally relevant?
• Local Resources
• Employee Engagement Legal and Policy Framework
• Buzz: What are practitioners in-country talking about?
Additional Resources & Information
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Country Selection
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“Employee Engagement”
•Employee volunteering (traditional, skills-based or pro-bono)
•Company-matched employee giving (matching gifts or dollars-for-doers)
•Employee-directed cash donations (annual giving campaign, payroll deduction)
•Employee-led fundraising or collection drives
•Employee-driven grantmaking
•Cause cards
•Other types of employee-related grant programs
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Research Questions
1. How is employee engagement being executed by multinational
companies in each country?
2. What should companies know about the NGO landscape?
3. What is the employee engagement “buzz”?
4. What laws or policies affect employee engagement?
5. Where should companies look to learn more?
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Our cultural differences do not restrict what is
possible, but rather they provide us with
opportunities.
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Global Findings
• Corporate culture > local culture
• Cultural rules can be flexible
• Local “norms” are constantly evolving
• Companies aren’t taking “that doesn’t work here” for an answer
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Global Findings
Keep an open mind!
Trends are often different for multinationals and local
companies
Local senior leadership buy-in is crucial
An on-the-ground resource with formal employee
engagement responsibility is key
Customize programs to job types
Be aware of generational differences
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Program Design: Volunteering
Mostly Traditional “Done-in-
a-Day” Volunteering
Incorporation/
Understanding of
Skills-Based or Pro
Bono
China Brazil
India
South Africa
U.K.
U.S.
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Program Design: Timing
Mostly During Work
Hours
Mostly Outside of
Work Hours
• China
• Brazil
• South Africa
• U.K.
• India
Paid time off (VTO)
• Varies company to company
• Seems most popular in South Africa: 68% of companies offering (compared to 18% in the U.K.)*
• In India, policies often exist, but are not used
• Comply with labor laws in Brazil
* The U.K. figure is for the FTSE100 only. The South Africa figure is
from the 2014 Trialogue report.
Mark Your Calendar
BRAZIL
• AUG: National
Volunteer Day
• NOV/DEC:
#DIADEDOAR
SOUTH AFRICA
• JUL: Mandela Day
• VARIOUS: Women’s
Day, Human Rights
Day, others
INDIA
• JAN: Nat’l Volunteer
Week
• OCT: Daan Ustav
• VARIOUS: Festivals
CHINA
• VARIOUS: China
Charity Fair
U.K.
• MAY: Give and Gain
Day
• JUN: Volunteers
Week
• NOV/DEC:
#GivingTuesday
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Finding a Partner
There is no universal standard for vetting
• Vetting for funding is not the same as vetting for volunteering
• In person communication is critical in most locations
• Consider adding parameters based on location
Country Availability of NGO Data
Brazil
China
India
South Africa
U.K.
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Vetting a Partner Country Number of NGOs Government
Database?
Other Country-Specific Sources
Brazil 300,000 No Centro de Voluntariado São Paulo (CVSP)
China 2.5 million (500K are
registered) No
China Development Brief
China CSR Map
India 3 million
(~30% can be verified)
Yes
(inclusion is
voluntary)
GuideStar India
GiveIndia
South
Africa 130,000 Yes
SangoNet
Governance SA
U.K. 180,000 Yes UK Charity Commission
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Global Employee Engagement Report: A Corporate
Responsibility Practitioner’s Guide
www.SiliconValleyCF.org/GlobalCSR
#SVCFGlobalCSR
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Going Global: A Practitioner’s
Conversation
Diane Hauser Senior Program Manager, Citi Foundation Gared Jones Vice President, Global Service, Points of Light
Regina McNally Vice President, Global Volunteer Program Manager, State Street Corporation
Wen-Chih O’Connell Director, Corporate Engagement, Silicon Valley Community Foundation
Diane Solinger Manager, Employee Social Responsibility, Google
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Diane Solinger
Manager, Employee Social Responsibility, Google
What Works at Google?
• Culture matters, both corporate and local
• Create frameworks, not prescriptions
• Leverage country managers and ”uncommon
heroes”
• Build a foot army and a groundswell
Roundtable Discussions
and Report-Out
• What has been working for you – or challenging
you – as you scale and deepen your global
volunteering program?
• What are 1-2 ways you could apply the Silicon
Valley research findings, or practices shared by
our speakers, to strengthen your global program?
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Closing
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What is your top take-away from this
conversation?
Tweet it using #POLBizTrack
Gared Jones
Vice President, Global Services
Points of Light
Looking for More?
• Learn: pointsoflight.org/corporate-institute/resources
• Connect: pointsoflight.org/for-companies
• Recognize: civic50.org
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