Going Global Slight Edge Matthew Thelen Tian Liu Oluwatobi Ibidapo Lindsey Davis
Going Global
Mar 23, 2016
Going Global. Slight Edge Matthew Thelen Tian Liu Oluwatobi Ibidapo Lindsey Davis. Problem. Condition. 6%. effect. Sales by region. Sales by Product. Retail Store Distribution. M ission. Strength. Strength. Weakness. Weakness. Opportunity. Opportunity. T hreat. Threat. - PowerPoint PPT Presentation
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Going GlobalSlight EdgeMatthew Thelen
Tian LiuOluwatobi Ibidapo
Lindsey Davis
Problem
Condition
6%
effect
Sales by region
Under Armour Adidas Nike0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6%
77%
58%
94%
23%
42%
International North America
Sales by Product
Under Armour Adidas Nike0%
10%
20%
30%
40%
50%
60%
70%
80%76%
42%
28%
13%
47%
67%
Appearels Footwears
Retail Store Distribution
Under Armour Adidas Group Nike0
500
1000
1500
2000
2500
90
2,270
736
retail Store
Mission
Strength
Strength
Weakness
Weakness
Opportunity
Opportunity
Threat
Threat
Market Size
315 Billion
UA1%
Nike8%
Adidas6%
Other85%
Global Market Share
Grow along with market
$126.30 BillionMarket Growth
Pursuit Healthier Life Style
Functional Style
High pricing
Lack of Patent
Lack of Presence
Economic Recession
Ideal Consumers
Aspiring!
Product Mix
Pricing
Place
Delivering the Products to Consumers
Promotion
Recommandation
Conclusion
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