Going deeper, seeing further pdf part3

“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

Tuesday, September 27, 16

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.


“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.


“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.


“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.


Ethnographic research- TrancenDANCE observation










Ethnographic research- Two different girls taught the class


Ethnographic research- One of the teachers struggled to remember her own choreography


Ethnographic research- Some of the people could pick up the choreography faster than others


Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching


“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need


“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion


“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable


“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.


“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.


Going deeper, seeing further pdf part3

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