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Going all in on social - play your cards like a pro

Feb 21, 2017

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Niels Tybjerg
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Page 1: Going all in on social - play your cards like a pro
Page 2: Going all in on social - play your cards like a pro

READY TO GO all in

ON SOCIAL?

Page 3: Going all in on social - play your cards like a pro
Page 4: Going all in on social - play your cards like a pro

YOU NEED SOCIAL to hit a straight flush

Page 5: Going all in on social - play your cards like a pro

IT’S NOT ILLEGAL

to count cards ON SOCIAL

Page 6: Going all in on social - play your cards like a pro

WHEN SHOULD YOU PLAY your social cards?

Check  it  out  on  h,p://bit.ly/1JPMRgj  

Page 7: Going all in on social - play your cards like a pro

WHEN SHOULD YOU PLAY your social cards?

Page 8: Going all in on social - play your cards like a pro

SOCIAL IMPACT

on conversions MUST BE MEASURED

Page 9: Going all in on social - play your cards like a pro
Page 10: Going all in on social - play your cards like a pro

SOCIAL PEOPLE

like to talk LET’S TRACK IT

Page 11: Going all in on social - play your cards like a pro

+  

+  

Page 12: Going all in on social - play your cards like a pro

CAMPAIGN TRACKING

made easy IIH.DK/JACK

Page 13: Going all in on social - play your cards like a pro

Iih.dk/jack  

Page 14: Going all in on social - play your cards like a pro

SEE

your competitor’s hand

Page 15: Going all in on social - play your cards like a pro
Page 16: Going all in on social - play your cards like a pro

PUT A TARGET

on social

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Page 18: Going all in on social - play your cards like a pro

USE WEATHER DATA

to choose WHEN TO ADVERTISE

Page 19: Going all in on social - play your cards like a pro

API  

Page 20: Going all in on social - play your cards like a pro

SEE SOCIAL’S

impact on SEO

Page 21: Going all in on social - play your cards like a pro
Page 22: Going all in on social - play your cards like a pro
Page 23: Going all in on social - play your cards like a pro
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USE SOCIAL

to start THE BUYING JOURNEY

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Page 26: Going all in on social - play your cards like a pro
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THE JOKER

connect social TO EVERYTHING

Page 33: Going all in on social - play your cards like a pro

INNOMETRICS

COMBINE SOCIAL WITH EVERYTHING

Page 34: Going all in on social - play your cards like a pro
Page 35: Going all in on social - play your cards like a pro

CONTACT US for a game of social

NIELS TYBJERG [email protected]

@nielstybjerg

KARSTEN NYGAARD [email protected]

@karsten_nygaard

Page 36: Going all in on social - play your cards like a pro

THE TOOLBOX

Full list

Page 37: Going all in on social - play your cards like a pro

CONTACT US FOR A DEMO

Page 38: Going all in on social - play your cards like a pro

Specialists  in  mo.va.ng  users  online    •  Online  Marke?ng(SEO,  AdWords,  e-­‐mail,  banner,  affliate,  tools,  automa?on)  •  Website  op?miza?on(landing  pages,  A/B  tests,  personaliza?on)  •  Measurement  and  Strategy  (Google  Analy?cs  Cer?fied,  Adobe  Cer?fied,  webtrends)  •  Courses  &  Workshops  

•  14  years  experience  with  online  business  and  marke?ng  •  Scandinavian  –  Denmark  –  Norway  –  Sweden  •  Analy2cs  Company  of  the  Year  

–  2013,  2014  &  2015  

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