goDigital. Why a Digital Media Agency?

a digital media agencya digital media agency?a digital media agencywhy©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

there’s a difference in having a DIGITAL PRESENCE...

and being a DIGITAL COMPETITOR!

©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

is about telling YOUR STORY & being in front of the buyer with the RIGHT information at the RIGHT time.

SHOPPING habits are CHANGING.

SPENDING patterns have EVOLVED.

LOOK AT THIS LIGHT

YOU KNOW.& FORGET EVERYTHING

MARKETING...


it took radio˛

38 YEARS˛to reach 50 million users.˛

Facebook added over˛

200 million users˛in less than a year.

split previous page into two

It took RADIO 38 Years to reach 50 million Users.

FACEBOOK added over

200 Million users in LESS than 1 year!

Forget what worked before!SOURCE:SOURCE: un.org, facebook.com ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

43% of people NEVER UNPLUG from technology.

As consumers, we are choosing what we want to read.... what we want to see.... & how we want content to come into our lives.

0

12.5

25

37.5

50

Never! Few times a year Once a month Once a week A few times a week Daily

43%

17%

4% 6%10%

20%

source: CivicScience

Unplugging from personal technology: mobile phones, tablets, laptops/computers, e-readers, TV, audio players, etc.


17% OPENare skipped within 4 Seconds!

On average a person will leave your site in 10-20 seconds, unless you give them a reason to stay.

of WEBSITES2

The amount of time people expect a website to load (47%).

If it doesn’t load within 3 seconds, they will leave the site. (40%).

SECONDS

3Major types of online advertising 78%

2/3The number of Google+

users that are male.

but closes quickly!

The door is

US Internet Users research products online

before making a buying decision.

60% of Pinterest users are female. Women are more social than men.

Target your customer base.

33%of organic search clicks

go to the first result.In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for

the best match or answer to their query.

SEARCH, DISPLAY & SOCIALsearch is viewed as the best channel for driving direct sale,

cited by 40% of marketers. However, just over 1/3 of marketers view each channel as valuable for lead generation.

SOURCE: Kissmetrics, b2bmarketing.net, Social Times, emarketer ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

WHY should a SMALL BUSINESS be online or on social mediabe online or on social media?

And hopeful ly that wil l lead to USERS PURCHASING

or ENCOURAGING OTHERS to purchase products.

• To tell YOUR Story.

• Be a part of the conversation that’s ALREADY HAPPENING.

• To DIRECT Brand Perception.

• To MAXIMIZE Brand Loyalty.

• To DEMONSTRATE Products & Services.

• To ADD VALUE to the lives of fans.

DIGITAL MEDIA is the New STORE FRONTSTORE FRONT. ...often the f irst point of contact.©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.


NOT ALLCOMMUNICATION is

MARKETING...but

ALL MARKETING isCOMMUNICATION.

Companies Learn to Make Money or Not. Companies that make money generally continue to do so.

Companies that don’t make money generally do that also. It becomes core “culture”.

3 Ways To Get Capital Into Company: 1 Sell stock 2 Borrow money 3 Earn it

Earn it is best! source: KPCB


a digital media agencya digital media agency?a digital media agencywhyWHY is it hard for businesses to do online marketing in the moment? g

Because it’s a Ful l Time Job! It gets complicated squeezing in “on-the-fly” social marketing, digital media & marketing.

Lots of web devices. Businesses can’t keep up with the fast-moving environment.

1.

2.

In-House marketing takes away from what gyou need to focus on....

aways on....s on....YOUR CUSTOMERS!


how does the

HOW do they create a CONSISTENT messagedo they create a CONSISTENT message?

howsmall business MANAGE all of this all of this?

SOURCE: 2013 B2C Content Marketing Benchmarks-North America: Content Marketing Institute/Marketing Profs©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

The BEST way to look into the future is to look into the past.

COMMUNICATION • PHONE • TV • NEWS • SEARCH • ENTERTAINMENT • RADIO • CAMERA

how fastour world is CHANGING.) (


rather significantly.

In the last 10 YEARS10 YEARS, the way we CONSUME DATA &

rather significantly.RECEIVE COMMUNICATION

rather significantly.rather significantly. has changed....

YouTube was acquired by Google in October 2005 and was 2 years old when...

...the first YouTube video uploaded was in April 2005 “Me At The Zoo”.

TODAY...YouTube is broadcast in 54 languages & 42 countries have localized versions as

of December 26, 2013.

Twitter did not exist. (Launched March 21, 2006)

There are about 645,750,000 twitter users as of July 2014

with 58 million tweets per day!

2.1 Billion Twitter search engine queries are

made every day.

In 2006 BLOCKBUSTER had over 9,000 stores.

In 2006 redbox kiosks were tested.

Now they have over 42,000 locations & have rented over 3 Billion DVDs.

Today there are less than 50 BLOCKBUSTER locations

in only 12 states nationwide.

SOURCE: twitter, Huffington Post research date, July 11, 2014, Statistic Brain ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

iPhone was iPhone wawas introduced

AS OF JANUARY 2014:

90% of American adults have a CELL PHONE

58% of American adults have a SMARTPHONE

32% of American adults own a E-READER

42% of American adults own

a TABLET COMPUTER.

of 2006

JULY JULY2007

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/


http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

MOBILE USAGE continues to RISE rapidly! 25% of TOTAL Webs Usage Page Views are on MOBILE DEVICES:

11% May 2013 19% May 2014

Internet Trends: Mobile Data Traffic +81% accelerating growth with VIDEO being a stronger driver

SOURCE: KPCB Details on Internet Users & Smartphone Subscribers. Tablet growth per Morgan Stanley Research 5/14

the THUMB is the new REMOTE.


Mobile Use Today.

(

Source: Motorola Mobility and B2X Study 2014

THE AVERAGE USER Checks Their Smartphone

150x Daily “It’s the first thing I do in the morning and the last things I do at night.”

TABLET UNITS are growing faster than PCs ever did.

52% Growth (just in 2013)

(A Survey of 18-24 Year Olds)

40% said it would be IMPOSSIBLE to give up phones forOne Day for $100((


ARE MOBILE DEVICES USED FOR?84% of mobile owners use them while WATCHING TV.

What connected device owners are doing while watching TV...

Source: Morgan Stanley Internet Report

49% 66%

24%

27%

29%

29%

12%

7%

9%

10%

44%

29%

41%

23%

18%

14%

12%

17%

surfing the web

shopping

checking sports scores

looking up info on actors, plots, athletes, etc.

emailing / texting

reading discussions about TV programs on social media sites

buying a product / service being advertised

voting or sending comments to a live program

watching certain TV program because of something read on social media

smartphones feature phones tablets eReaders MP3 players

in-dash car electronics cameras portable consoles home entertainment / TV appliances

ARE MOBILE DEVICES USED FOR?what

phon in-dash c l ronics

more than just phones.


Mobile-optimized websites make it easier for consumers to access content on smaller screens, decreasing the need to zoom in to read text and making it easier to find & tap relevant information.

A MOBILE-OPTIMIZEDwebsite is aMAKE-or-BREAK

Mobil imized bsi

for brands!for br ds!OPPORTUNITY

CONSUMER OPINION ON MOBILE-OPTIMIZED WEBSITES

mobile-optimized sites run faster: 67% easier to find information on mobile-optimized sites: 54%

spend more time on mobile-optimized sites: 48% more likely to purchase on mobile-optimized sites: 37%

typically don’t know/realize if site is mobile-optimized: 31% if not mobile-optimized, leave for another site: 27%

mobile-optimized sites are more secure: 25%SOURCE:SOURCE: 2014 MOBILE BEHAVIOR STUDY EXACTTARGET.COM ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

YouTube users upload

100 HOURS of NEW video

Google receives

2 MILLION search

queries

571 NEW websites are created

Consumers spend

$272,070 on WEB

SHOPPING

Twitter sends over

100,000 tweets

Apple Receives 47,000 app downloads

Facebookusers share

684,478 pieces of content.

SOURCE: NDS:INVESTORS.com • SOURCE: http://www.iacpsocialmedia.org/Resources/FunFacts.aspx#sthash.5ZycSbm1.dpuf

every minute online.


YOU SCREENI SCREEN

WE ALL SCREEN

the NEW CROSS MEDIA lifestyle.Survey asked respondents:

“Roughly how did you spend yesterday.... __watching television (not online) __using the internet on a laptop or PC __on a smartphone or tablet?”

(Survey respondents were 16-44 years of age who owned or had access to a TV & smartphone and/or tablet.)

Daily Distribution of Screen Minutes= 147 minutes

= 103 minutes

= 151 minutes

= 43 minutes

television laptop + pc

smartphonetablet

= 444 minutestotal(7.4 HOURS)

Source: Milward Brown AdReaction, 2014 ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

so that means....ONLINE is the new WORD OF MOUTH.Your Brand is only as Good as your Reputation. -Richard Branson“ ”

78% of customers trust

PEER RECOMMENDATIONS

on sites.

On average, users login

TWICE A DAY to SOCIAL NETWORKING

sites and 9 times a month

on PROFESSIONAL WEBSITES.

84% of the USA internet

population are active on at least ONE networking site.

On average, people have over

200 friends on SOCIAL SITES.

The average FACEBOOK user is connected

to 80 pages, groups & events

& becomes a fan of 2 pages a month.

It takes 20 years to build a Reputation and 5 minutes to Ruin it. If you think about it , you’l l do things Differently. -Warren Buffett“ ”

SOURCE: businessjournal.gallop.com, www.helpscout.net/blog/customer-loyalty-programs/, rightnow.com, econweb, hbr.org, www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/


http://www.helpscout.net/blog/customer-loyalty-programs/

http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/

comes from comes from RECOMMENDATIONS

and andCONSUMER OPINIONS

rather than in ADS & rather than in ADSADS & & & SEARCH ENGINE RESULTS

fTRUST

You’re more likely to complete a Navy Seal Training than n CLICK ON A BANNER ADCLICK ON A BANNER AD.

At GO DIGITAL focus on advertising and grass-roots marketing that works for your business!

90%70%41%

SOURCE:SOURCE: solve media, hubspot ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

Your story becomes significantly more powerful... if you’re NOT THE ONLY ONE telling it.

We need to stop Interrupting what people are interested in and BE what people are interested in. -Craig Davis

An AUDIENCE TUNES IN when they’re told to...

a FANBASE CHOOSES when and what to watch.

a FANBASE SHARES, COMMENTS, CURATES, CREATES.

An AUDIENCE CHANGES the channel when their show is over...()


1. Customers value “good” service more than “fast” service.15 minutes in paradise is better than 5 minutes in hell. Customers cited “rude, incompetent and rushed” service as their #1 reason to abandon a brand, 18% more often than slow service.

2. Customers will remember you if you remember their name. Nothing makes me feel loved quite like a post purchase email from “DO-NOT-REPLY” Know your customers names & use them appropriately.

3. There are few things customers talk about more than a pleasant surprise. One of the most lasting (& talked about customer experiences) is a pleasant surprise; reciprocity, especially when unexpected is a very powerful force. Zappos recognizes this. Regularly on their homepage, they will upgrade their customers to free overnight shipping just to brighten their day.

4. Customers will stick with your loyalty programs if you get them started. Customers are TWICE as likely to stay with a loyalty program if the programs appears to be already started. In the famous “car-wash” study, 2 sets of loyalty cards were handed out with one having 8 slots and one with 10 slots, with slots already stamped. After the card was all stamped, a free car wash was the reward. The 2nd group (with 10 slots/2 stamps) had double the rate of loyalty card completion.

5. Customers love brand stories and selling through brand stories is effective. Research reveals that a well told story is one of the most persuasive forms of writing (or speaking) available. Stories have the ability to transport us to another place, allow brands to leave powerful and lasting messages to customers.

6. Selling “time” over money helps customers see value of the brand. There’s a reason that inexpensive beer companies promote having a good time (i.e. “it’s miller time”) rather than their low prices. New research from Stanford reveals that customers have more favorable feelings towards brands they feel “time well spent” with; memories of good times were more powerful than memories of great savings.

6 Things CUSTOMERS WISH you knew ABOUT THEM.

DON’T tell me how

good you ymake it. Tell me

how good ggIT MAKES ME when

I use it.Leo Burnett -


Be authentic and prove value. Create content that educates your users -

they will become loyal followers and genuinely engage with your content.

SOURCE: exacttarget.com 2014 Mobile Behavior Report

BRAND VISION - What is the promise and commitment that you make with yourself that you SHARE with your people and deliver to your market?

BRAND PROMISE - How do you deliver? BRAND PERSONA - If your brand were a person, who would they be? What characteristics?

HOW does your brand MAKE YOU FEEL?

SHOULD your brand be on y

Social Media?

38%

52%

58%

63%

0% 50%

25%

32%

38%

46%Don’t provide more meaningful content

Don’t need quick access to information

Don’t need to be in the loop

Haven’t been offered coupons/deals on

social media

Reasons consumers

LIKE or FOLLOW brands on

SOCIAL MEDIA using a

MOBILE DEVICE

Offered coupons/deals if like/followed

Quick access to information

Liked being in the loop

More meaningful content

( )HOW to

COMMUNICATE Your Brand &

WHY Your Brand MATTERS.

[ Reasons consumers

DON’T LIKE or FOLLOW brands on

SOCIAL MEDIA using a

MOBILE DEVICE [©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

GROW your influencers BEFORE you need them:FIND A WAY TO BE USEFUL

Share Your Content At The Right Times

Different social networks have different times for posting. TAKE ADVANTAGE!

SOCIAL DISTRIBUTION HAPPENS QUICKLY. Average article reaches HALF total social referrals in 6.5 hours on Twitter & 9 hours on Facebook.

Share at the Right Times...

SOURCE: SimpleResearch 5/14

1pm to 4pm 1pm to 3pm 7am to 9am 5pm to 6pm

9am to 11am 2pm to 4pm 8pm to 1am


More than 8 out of 10 consumers who signed up for EMAILS

from a brand over the past six months MADE A PURCHASE

based on what they received.

With a 54% opt-in rate, TEXT MESSAGING is seen as somewhat or very useful by 91% of users who actually subscribe to a brand’s texts.

16%

84%

Made A PurchaseDid NOT Make A Purchase

ACTIONS TAKEN

Clicked on link 84%

Searched for more information 69%

Forwarded email 57%

Shared/discussed through social network 34%

PURCHASE METHOD

Made online purchase 64%

Made offline purchase 56%

Made online purchase (mobile device) 46%

Those who owned both a smartphone & a tablet were significantly more likely to MAKE A PURCHASE

through a computer.

70% through a computer50% through a mobile device

SOURCE: 2014 Mobile Behavior Study exacttarget.com

0 20 40 60 80

10

14

79

Top Reasons for Purchasing through an Email

DETAILS OFFERED

ADVERTISEMENT OR MESSAGING

INCREASED INTEREST

EMAIL SERVED AS A REMINDER THAT THE

ITEM WAS NEEDED


goDigital. Why a Digital Media Agency?

Marketing

division of aj media

digital media marketing

digital media agency

social media

emarketer copyright

flysocial marketing

twitter users

search intent