Go mobile with market simplified

www.marketsimplified.com

Mobility in Financial Services Gateway to the new financial marketplace

EVOLUTION OF

USER INTERACTION

Early Years Middle Years Now…

Dialing Clicking Touching The Culture of

Every 60 Seconds….

Smartphones Are Used While Consuming Other Media

Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011

Base: Smartphone Users (5013)

Q. In general, which of the following media-related activities do you do while also using the Internet on your smartphone?

72% Use smartphone

while…

Watch TV

33%

Play video

games

27%

Listen to music

44%

Read news -

paper/magazine

22%

Read a book

16%

Use internet

29%

An app for everything

Amplifying Synergy between Mobility & Internet of things

Mobile Application

Trading

News

Evolution of Mobile Devices

What Next ?

Feature Phones

Smartphones

Tablets

Phablets

The Changing DNA of Mobile OS

Pre- Historic Old Age New Age More to come…

Native Vs Web

@

Mobile Web

Native Apps

W3C, HTML5, CSS, BONDI, JIL, Web Kit...

iOS, Android, Web OS, Windows7, Symbian...

Convergence?

HTML5 fraught with its own fragmentation

Native apps considered best for Transaction capable, Rich & Intuitive offerings

User Experience precedes Native OS fragmentation challenge

Customer likeability leaning towards native experience

The Curious case of

Mobility in Financial Services

what is your

relationship status with your customers?

Did you know Consumers reported having

relationship with an average of 3.2 FIs

Addressing the paradigm shift

Where you need to be

Transaction Relationship

Deep Engagement

Where you are Mobile is a compelling opportunity to increase

loyalty, stickiness and engage deeper with clients

The Emerging Hotbed of Mobility Innovations in BFSI

mBanking

- Hyper personalization

- LBS – Context sensitive

Adut

- UX Enhancements

- Process Simplification

(Chq/Doc Capture, etc…)

- mWallet

- Payments

- Augmented Reality

- Social media connect

- ...

mTrading

- Data Visualisation tools

- Charting

- Technical Indicators

- Conditional alerts of

notifications

- Portfolio Management

- Analytics

- Community Tracking &

Social Investing

- …

mSales

- Insurance / WM / Loans:

Advisors Mobility

- Managing Intelligence

- Managing Relationship

- Managing Reports

- …

THE UNDERLYING FORCE

Industry Trends – Capital Markets

No. of Trades Value of Trades

15% more trade

actions on

native mobile

than through

mobile web.

The immediacy of leveraging on a trading opportunity has played very well in driving mobile trades.

How Compelling is your Mobile strategy?

25% more the

average

investment

amount of

native mobile

trades than

mobile web

trades.

Industry Trends – Banking

Current State Future State

By 2016 the number of customers depositing checks

with their smartphones will expand from

Location Based

Services

Social Media

Connectivity

12 Million to 48 Million

Value Added

Services

Accounts

95

%

79

%

72

%

41

%

35

%

A/C

Balances

Transfer

funds

Pay bills Transfer

funds

Between

accounts

3rd party

transfer

Mutual Funds

Home Loans

Cards

Insurance

The battle to win over your customer’s Banking factor

-a Cross Selling Strategy

IPOs

Offers

One Brand - Multiple

Offerings

Understanding the process of creating a

Compelling experience on mobile

Importance of Visual Delight in Communication

90%

1/2

of information transmitted to the brain is visual

The eyes are a physical extension

Of the brain

of the brain is dedicated to

visual function

65% of the population are visual learners

Understand - How People Process Information

Auditory

20%

Connect with others

verbally to feel

connected and

productive

Visual

35%

Being able to see

concepts illustrated as

diagrams, charts and

graphs

Kinesthetic

45%

Incorporate muscle

memory and hand-eye

movement to process

and retain new

information

Designing WONDERFUL User Experience

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

SCIENCE ART

"Clutter is a failure of design, not an attribute of information.” - Edward Tufte

WONDER

Defining the Mobile Strategy - Where to Start?

Product &

Business Goals

Technology &

Technical Goals

User Needs &

Goals

Great Mobile Experiences

Are uniquely mobile

Are sympathetic to

context

Spark their power

How it should be done?

CO - CREATE INNOVATE ENGAGE

"It is not a choice between adopting and not adopting but a choice

between adopting now or deferring the adoption until later.”

PROJECTED MOBILE

FORECAST BY 2015

1 BILLION SMART PHONES

SHIPPED GLOBALLY (Source : IDC)

$ 1 TRILLION WORTH OF TRANSACTIONS

ON MOBILE (Source : Yankee Group)

Isn’t enough at stake to implement a truly Customer Centric, superlative

design driven Mobile strategy?

Market Simplified

www.marketsimplified.com

USA:

Market Simplified Inc.

802 Woodfield Road, Suite 400

Schaumburg, IL 60173,

USA

India:

Market Simplified India Ltd.

13th Floor, Zenith Building,

Ascendas International Tech Park,

CSIR Road, Taramani,

Chennai 600 113

General Contacts:

Corporate Enquiry: [email protected]

Business Development: [email protected] Follow us on :

.com/marketsimplified

.com/marketgomobile

-groups/mobile trading

.com/marketsimplified